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Advertising & policyGoing beyond ads on alcohol
Read more about "Going beyond ads on alcohol"Good marketers know that marketing is more than advertising. That’s why the Responsible Marketing Pact (RMP) now has stronger commitments for influencer campaigns and new rules on sponsorship, says Alexandre Boyer, Senior Manager, Policy, at WFA.
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Advertising & policyWFA holds LATAM Regional Meeting in Montevideo
Read more about "WFA holds LATAM Regional Meeting in Montevideo"Leading marketers and policy leads from across Latin America are preparing to gather in Uruguay at the end of the month to address marketing, media and policy challenges over a two-day gathering.
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AIThe In-House Advantage
Read more about "The In-House Advantage"Having an in-house agency can be a safer way to drive scalable AI adoption. Brenna Brandes, Global Marketing Services Manager at WFA, reveals the potential benefits of this approach.
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AIIn case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
Read more about "In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the second quarter of 2025 that you might have missed:
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Cannes LionsMultinational marketing budgets coming under greater scrutiny
Read more about "Multinational marketing budgets coming under greater scrutiny"New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest in.
CMOs and public policy leads agree that the world has become more unpredictable and riskier.
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SustainabilityWFA revamps its approach to Sustainable Marketing
Read more about "WFA revamps its approach to Sustainable Marketing"WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA members will be able to benefit from thought leadership and insight that deliver for the planet and company bottom lines. Michelle McEvoy, Global Lead, Sustainable Marketing, explains.
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Marketing capabilitiesUnilever leader becomes Co-Chair of WFA’s Marketing Capability Forum
Read more about "Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum"Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help drive capability excellence across WFA’s global membership in the new role. He will help guide the Forum as it continues to support global brands in building high-performing, future-fit marketing organisations.
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Global Marketer WeekHaloIn case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
Read more about "In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the first quarter of 2025 that you might have missed:
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Media price inflation trending towards long-term averages
Read more about "Media price inflation trending towards long-term averages"The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit inflation across all major regions.
