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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
    News
    AI

    In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the second quarter of 2025 that you might have missed:

    Read more about "In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more"
  2. Multinational marketing budgets coming under greater scrutiny
    News
    Cannes Lions

    Multinational marketing budgets coming under greater scrutiny

    New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest in.

    CMOs and public policy leads agree that the world has become more unpredictable and riskier.

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  3. WFA revamps its approach to Sustainable Marketing
    News
    Sustainability

    WFA revamps its approach to Sustainable Marketing

    WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA members will be able to benefit from thought leadership and insight that deliver for the planet and company bottom lines. Michelle McEvoy, Global Lead, Sustainable Marketing, explains.

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  4. Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum
    News
    Marketing capabilities

    Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum

    Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help drive capability excellence across WFA’s global membership in the new role. He will help guide the Forum as it continues to support global brands in building high-performing, future-fit marketing organisations.

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  5. In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
    News
    Global Marketer WeekHalo

    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the first quarter of 2025 that you might have missed:

    Read more about "In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo"
  6. Media price inflation trending towards long-term averages
    News

    Media price inflation trending towards long-term averages

    The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit inflation across all major regions.

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  7. In the spotlight: Belgian Advertisers Association’s Luc Suykens
    News

    In the spotlight: Belgian Advertisers Association’s Luc Suykens

    Meet Luc Suykens, CEO of Belgium’s UBA

    Read more about "In the spotlight: Belgian Advertisers Association’s Luc Suykens"
  8. Associations in GCC and Switzerland elect new leadership
    News

    Associations in GCC and Switzerland elect new leadership

    Dubai-based ABG and the Swiss association of advertisers, SWA/ASA, announce new leadership for the upcoming years

    Read more about "Associations in GCC and Switzerland elect new leadership"
  9. What are national associations doing on influencer marketing?
    News

    What are national associations doing on influencer marketing?

    Associations from Canada, Finland, France and Malaysia share their strategies for promoting responsible influencer marketing

    Read more about "What are national associations doing on influencer marketing?"

Looking for knowledge and insights? Click here to access our WFA member only knowledge database. For press enquiries, please contact Will Gilroy at w.gilroy@wfanet.org.