Marketing Capability Forum

Marketing Capability Forum

<p>Marketing Capability Forum</p>

The Marketing Capability Forum is a network for senior global marketers that lead or are involved in the capability building of their marketing teams.

Launched in 2020, the Marketing Capability Forum brings together global marketing capability building leaders and specialists to enable deeper and more technical discussions among peers. The group looks to share learning in relation to raising the marketing capability bar within WFA member organisations, through developing internal skills, enabling and nourishing a marketing culture, as well as measuring the performance of engaging capability building programmes.

Value is delivered through critical research and reports, physical and remote forums, and online tools and benchmarking services.

The group is chaired by Becky Verano, Global VP Marketing Operations and Capabilities at Reckitt, and Ryan Verschoor, Global VP, Marketing Culture & Capabilities at AB InBev.

Contact

Chairpersons

  • Becky Verano

    Becky Verano

    Global VP Marketing Operations and Capabilities, Reckitt
  • Ryan Verschoor

    Ryan Verschoor

    Global VP, Marketing Culture & Capabilities, AB InBev

WFA Contacts

Marketing Capability Forum Resources

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    23 Jan 2025

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  2. Marketing Capability Forum Remote

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