Our leadership

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

Executive committee

Officers

Jean Luc Chetrit Jean Luc WFA Treasurer & CEO, UDA (France)
Stephan Loerke Stephan WFA CEO

Stephan manages the WFA secretariat, oversees all work carried out on behalf of its members and is the WFA’s main spokesperson. He sits on all WFA public affairs and marketing committees, as well as on the WFA Executive Committee.

Prior to joining WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. Combining French and German nationalities, Stephan speaks French, German, English, Dutch and Spanish.
Philip Myers Philip WFA Deputy President & Senior Vice President, Global Government Affairs, PepsiCo

Phil is leading the company’s government and stakeholder relations. Before this, he oversaw public policy and communications across the company’s Europe Sub-Saharan Africa business. Prior to PepsiCo, Phil led the European Retail Round Table, which brought together Europe’s leading retailers on public policy issues, and was also a researcher and lecturer in European politics. He has a master of European Studies in Political Science and Administration from the College of Europe in Belgium and a doctorate in Philosophy in Contemporary European Studies from Sussex University in the UK.
Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer and President Healthcare, Mastercard

Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joing the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.

Regional vice-presidents

Folake Ani-Mumuney Folake Regional VP Africa, ADVAN (Nigeria)
Sameer Desai Sameer Regional VP Asia-Pacific, Mundipharma
Sergey Glushkov Sergey Regional VP C&E Europe, RAA (Russia)
Bob Liodice Bob Regional VP North America, ANA (USA)
Philip Perez Philip Regional VP Latin America, CAA (Argentina)
David Wheldon David Regional VP Western Europe, RBS

Corporate member representatives

Atul Agrawal Atul Senior Vice President - Corporate Brand and Marketing, Tata
Margaret Au-Yong Margaret Director of Media, Tune Group/AirAsia
Edward Bell Edward General Manager Brand, Insights and Marketing Communications, Cathay Pacific
Manuela Buxo Manuela Senior Vice President Global Strategic Marketing, Sanofi
Alessandro Cagli Alessandro Public Affairs Director, Ferrero
Julie Chan Julie Global Consumer Engagement Lead, Pfizer
Americo De Campos Silva Americo Global Head of Digital and Social Media, Shell
Luis Di Como Luis Executive Vice President Global Media, Unilever
Valérie Hernando-Presse Valérie Chief Marketing Officer, Danone
Gerhard Louw Gerhard Head of International Media Management & Transformation, Deutsche Telekom
Eleonore Ogrinz Eleonore Head of International Advertising, Red Bull
Lynette Pang Lynette Assistant Chief Executive (Marketing), Singapore Tourism Board
Allyson Park Allyson Global Vice President, Corporate Affairs, Mars
Joris Pollet Joris Director, Government Relations & Public Policy, Europe, Middle East & Africa & Asia, P&G
Lubomira Rochet Lubomira Chief Digital Officer, L'Oréal
Belinda Smith Belinda Global Director, Media Activation, Electronic Arts
Mary Catherine Toker Mary Catherine Vice President Government Relations, General Mills
Francesco Tramontin Francesco Director, Global Public Affairs, Mondelēz International
Wouter Vermeulen Wouter Senior Director, EMEA Public Policy Center, The Coca-Cola Company
Mohamed Adam Wee Mohamed Adam Group Chief Marketing Officer, CIMB Group