Based in Singapore, Laura leads WFA's marketing hub for Asia Pacific and the Global Sourcing Forum. A Coca-Cola and Nestlé alumna, she brings over a decade of experience in agency management and marketing procurement. She holds a bachelor's degree from Southampton Solent University and a master's degree from Montpellier Business School and is fluent in both French and English. You can get in touch at l.forcetti (at) wfanet.org

Julia leads the Integration Forum, helping senior marketing leaders to maximise the effectiveness of their investment through integrated marketing solutions. A German national, she previously worked for BNP Paribas Fortis. You can get in touch at j.kraft (at) wfanet.org

Ioana leads the Insight Forum and insights practice at WFA, nurturing the global insights leadership community, organising peer to peer events, curating peer knowledge, and content creation for WFA members. Ioana is a Sociology graduate, with over 16 years of experience in insights. Prior to joining WFA, Ioana worked with leading global research companies including Ipsos, GfK and Kantar, across 6 regions of the world. Ioana speaks fluently Romanian, English and Spanish, and learning Portuguese. You can get in touch at i.danila (at) wfanet.org

Michelle is Initiative Lead for the WFA Sustainable Marketing Community and plays a pivotal role in driving WFA's commitment to environmental sustainability within the marketing industry. She leads initiatives, collaborates with stakeholders and champions the adoption of sustainable practices among marketers globally. Michelle's 20-year career spans a mix of B2B and B2C sales, marketing, strategic capability, people and leadership development. She held a retail focused marketing role at The Walt Disney Company before going on to help establish the Marketing Capability function at HEINEKEN UK. She also served The Marketing Academy in numerous roles but latterly as Global Partnerships director. Prior to her role at the WFA, Michelle was Associate Director of sustainability consulting firm Project 17. As well as being a passionate sustainability leader, Michelle is a mental health advocate and Master Practitioner of Neurolinguistic Programming. You can get in touch at m.mcevoy (at) wfanet.org

Brenna is a New York City-based member of the Marketing Services team. Her role will be to support the team with initiatives intended to improve the global marketing industry for our clients and increase client-side marketing effectiveness. An Ithaca College alum, Brenna brings professional experience as a Marketing Specialist and Copywriter to her role here at the WFA. You can get in touch at b.brandes (at) wfanet.org

A Singaporean national, Chrystal is part of WFA’s global marketing team, supporting the Asia-Pacific hub and helping ensure the region plays an active role in shaping global work. She delivers value for global and regional marketers through content, thought leadership, curated events and member engagement. An NTU alumna and former brand consultant, she is passionate about community building and brings over a decade of experience working with social enterprises and mission-driven start-ups. You can get in touch at c.yeong(at)wfanet.org.

Tom is Global Lead, Media Services; working closely with Matt to deliver services to the Media community across all elements of media and digital, as set out in the Media Charter. Prior to the WFA Tom has seven years’ experience client side at Danone and then Lipton, and before that with media consultancies. You can get in touch at t.ashby (at) wfanet.org

Rob is a career change agent, having led transformations and communications planning discipline for global marketers and agencies.

Alexandre works within the WFA policy team, working notably on the sensitive issues of food and alcohol marketing and marketing and children with a strong focus on digital marketing communications. He has previously worked in leading consultancies in Brussels on issues linked to consumer goods, sustainability, chemicals and energy. He also worked in the transport sector in established trade associations. Graduate of European Affairs from Sciences Po Paris, he is passionate about politics. He is also a Belgo-French national. You can get in touch at a.boyer (at) wfanet.org

Christopher works in the policy and communications team at WFA leading on member facing content and thought leadership outputs. He has over a decade of global industry body and professional association experience, working across comms, policy and public affairs. Christopher is based in Brussels. You can get in touch at c.richards (at) wfanet.org

Maxime works within the WFA policy team, working on digital policy issues impacting online advertising, with a focus on AI, platform regulation, data protection, digital fairness, and influencer marketing. He previously worked in leading Brussels-based consultancies and trade associations on EU digital, tech and AI policy, engaging closely with EU institutions, multinational companies and startups. A graduate of European Public Affairs from Maastricht University and European Politics from the University of Liège, he is passionate about the impact of EU tech policy on digital businesses. He is a dual French and Belgian national. You can get in touch at m.ricard (at) wfanet.org

Zoe focuses on identifying opportunities for WFA commercialisation, collaborating cross functionally with forum leaders to deliver excellent service to our members, and increasing membership growth. She is a San Francisco native based in London and brings 10+ years of experience in the media & advertising technology sector. She has overseen and personally contributed to every stage of the sales funnel, driving strategy and revenue growth for cutting edge AI startups, established scale ups, and prominent tech platforms alike. Zoe keeps equity, diversity, and authentic connections at the heart of her work. You can get in touch at z.steele (at) wfanet.org

Justine’s responsibility is to engage and support our members by responding to all membership-related concerns, inquiries, and requests.. Before, WFA she worked at CapGemini and for a wildlife conservation project in Costa Rica. She holds a bachelor’s degree in Hotel Management and a master’s degree in Events Management. She speaks fluent French, English and Spanish. You can get in touch at j.david (at) wfanet.org

Amparo is responsible for managing the day-to-day office operations and supporting WFA with event management. Amparo has an educational background in English and Euroculture, Politics and Society. Prior to her role at WFA, she gained experience in the fields of event management and consultancy in EU affairs. Having lived and studied in several European countries, she is fluent in multiple languages including Spanish, English, French and she has a good command of German. You can get in touch at a.gomez (at) wfanet.org

Camelia works on WFA communications and diversity and inclusion-related issues. She holds Masters in New Media and Business and has previously worked on the consultancy side in Bucharest and Brussels. You can get in touch at c.cristache (at) wfanet.org

Laura works on WFA communications and is the main point of contact for WFA's network of national industry associations in more than 60 countries. Combining Belgian and Philippine nationalities, she holds a Master’s Degree in Communications and speaks English, Filipino and Dutch. You can get in touch at l.baeyens (at) wfanet.org