OUTLOOK is an industry-wide view on how media prices are forecast to evolve, globally, in the year ahead. It’s intended to help clients, and the industry at large, plan their media budgets and control their own exposure to inflation.
WFA collects forecast data from leading media agencies and media consultants. Seventeen companies submitted data for OUTLOOK2020, including: Accenture, AuditStar, Cortex Media, DentsuAegis, DG2 Worldwide Group, Ebiquity, ECI Media Management, EMM, Havas, ID Comms, MAGNA GLOBAL (IPG MediaBrands), Media Path, Omnicom Media Group, PricewaterhouseCoopers, R3, Stars, Zenith Media.
We include over 50 markets across 7 media types. Global, regional and other summaries are weighted by spend, using Zenith’s ad spend data.
All data processing is managed by WFA and no data is shared on an individual level outside of the organisation. WFA’s strategic partner Digital Decisions, is responsible for hosting the interface.