Outlook

WFA Marketing Tools

Outlook 2025

‘Outlook' is a WFA member-only tool that takes an industry-wide view on how media advertising prices are forecast to evolve, globally, in the year ahead. It’s intended to help clients - and the industry at large - plan their media budgets and control their own exposure to inflation.

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This tool is WFA member-only content. If interested in WFA membership and its benefits, please get in touch with our membership team.

Contributors

Contributors to WFA Outlook October 2025 were:

  • dentsu
  • Havas
  • Magna (IPG)
  • Publicis
  • Omnicom
  • the7stars
  • Cortex
  • Ebiquity
  • mediasense

Data collection, processing and follow-ups with contributors are done by WFA.

Data is provided for the below formats:

  • TV Linear (Broadcast & Pay)
  • Connected TV (Streamed)
  • BVOD
  • VOD
  • Social (Display and Video)
  • Digital (Video, Display and Paid Search)
  • Digital Retail Media
  • Influencers
  • OOH
  • Print
  • Radio
  • Cinema

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