WFA operates a limited number of strategic partnerships with a diverse range of organisations on a non‑exclusive basis. These partnerships provide select opportunities for engagement with WFA members, allowing partners to share knowledge and expertise in areas that WFA members consider to be priorities.

Each partnership is assessed based on the added value it brings to WFA’s objectives, members and the broader advertising ecosystem.  

However, WFA does not evaluate or endorse the quality, performance or competitive standing of these companies, their products, or their services. Strategic partners serve as an initial point of contact for delivering insights and value within their respective areas of expertise.

All partnerships and engagements operate strictly within the framework of WFA’s competition compliance policy to ensure adherence to applicable antitrust and competition rules.