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Alcohol Advertising Heatmap and Regulatory Mapping
Global Alcohol Advertising
Heatmap and Regulatory Mapping available
The WFA Global Alcohol Advertising Heatmap and Regulatory Mapping are tools for WFA members providing a snapshot of regulations on alcohol advertising globally.
The Heatmap and Regulatory Mapping are updated based on the availability of information (mainly most developed economies as well as major developing markets).
Country information can be accessed from the global map by clicking on the desired country or by browsing the slides arranged in alphabetical order.
Colours (per country/per media) are an overall assessment of their respective situations and do not necessarily reflet the sector only rules as they might differ significantly from one category to another.
These assessments are made based on both statutory and self-regulatory rules.
This mapping is an on-going WFA effort and benefits from any insights that can be shared with WFA staff. It contains:
Most recent legislative developments
Global overview of regulations (by country)
Global overview of formal and self-regulatory codes (by country)
Statutory TV watershed bans (by country)
Health warning requirements (by country)
Global overview of regulations on zero alcohol beverage marketing (by country)
Individual country breakdown of regulation for different media types (where applicable), gerneral regulations as well as self-regulatory codes.
Table overview of existing regulations per market, with filtering options.
Global Alcohol Advertising Heatmap
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Heatmaps • Most recent legislative developments • Global overview of regulations (by country) • TV watershed bans (by country) • Health warning requirements (by country) • Global overview of regulations on zero alcohol beverage marketing (by country)