WFA tools

Below you can find a suite of tools provided by us and WFA partners. The marketing tools are meant to help you benchmark your performance and cut down on trial & error. The policy tools are meant to help you monitor vital regulatory developments globally.

Note that these tools are available to WFA members only. Please reach out to membership@wfanet.org if you'd like to know more about WFA membership.

Marketing tools

Outlook 2024

An industry-wide view of how media prices are forecast to evolve globally in the year ahead.

Digital Media Benchmark

A repository of global digital ad quality data provided by leading industry vendors. It provides insights on viewability, ad fraud and brand safety split by region, country and channel.

Advertising Expenditure Forecast

Dentsu’s regularly updated global forecasts.

Digital Maturity Assessment

A tool to measure your company's digital maturity and to help you plan your path to becoming a customer-focused, content-led, data-driven organisation.

Innovation Scorecard

A tool to assess innovation readiness within a company.

Transparency Scorecard

A tool you can use to understand the extent to which your own businesses are set up to deliver transparency in all aspects of media.

A note on the WFA Agency Cost Index tool: the data for this tool is currently being collected and will be available again soon. Please contact contact WFA team members Alice or Bex for more info.

Policy tools

Global Privacy Map

A guide you can use to identify data protection and privacy regulations in key markets.

Alcohol Marketing Road Test

A test you can use to spot problematic techniques and practices in alcohol marketing in order to better steer clear of potential problems.

Global Alcohol Advertising Heatmap

A WFA tool providing a snapshot of regulations on alcohol advertising globally.

Interested in developing a tool together with WFA? Reach out to us here.