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I subscribeNo new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
The first meeting of the WFA Media Community in 2024.
New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…
Overview of the Insight Forum held in New York City in November 2023
WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
WFA member benchmark on perspectives on Consumer Intimacy Programs
WFA member benchmark on the key skills insights leaders are focusing on
Overview of the Media Forum held in New York City in November 2023
Overview of the CMO Forum held in New York City in November 2023
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
For senior marketers that lead or are involved in the capability building of their marketing teams.
Open to all GARM members
Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to all GARM members
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.