Meet our team

Stéphane manages WFA’s database, critical for ensuring the delivery of quality services to members. He holds a degree in Visual Communication and was previously with a company specialised in the development and production of indoor and outdoor branding solutions. You can get in touch at s.arnhem@wfanet.org

Laura manages WFA’s social media presence and is the main point of contact for WFA's network of national advertiser associations in 60 countries. Combining Belgian and Philippine nationalities, she holds a Master’s Degree in Communications and speaks English, Filipino and Dutch. You can get in touch at l.baeyens (at) wfanet.org

Before joining WFA, Jon worked in different roles in the field of Policy and Communications in Spain, Romania and Mozambique. He holds a Bachelor's degree in International Studies from the Autonomous University of Madrid and a Master's degree in Political Science from Leiden University. Jon speaks fluent Spanish and English. You can get in touch at j.baldwin@wfanet.org

Fraser supports the team on the Responsible Advertising and Children (RAC) programme. Additionally, at EU-level, he has responsibility for WFA's policy work on environmental claims in advertising and files related to the Unfair Commercial Practices Directive (UCPD). A Philosophy, Politics and Economics graduate of the University of Essex, he has previously worked at leading Brussels-based consultancies and the UK Foreign, Commonwealth & Development Office. You can get in touch at f.bridges (at) wfanet.org

Sam is looking after administration and finance. An Australian national, she holds a Bachelor of Business from La Trobe University, Melbourne. She has previously worked across various industries including Property Law, Accounting and HR Technology. You can get in touch at s.clayton (at) wfanet.org

Camelia works on WFA communications and diversity and inclusion-related issues. She holds Masters in New Media and Business and has previously worked on the consultancy side in Bucharest and Brussels. You can get in touch at c.cristache (at) wfanet.org

Ioana works on key global research projects, such as WFA’s ‘Marketer of the Future’. A Romanian national, she has 12 years of experience working with leading global research companies including Ipsos, GfK and TNS. You can get in touch at i.danila (at) wfanet.org

Justine’s responsibility is to engage and support our members by responding to all membership-related concerns, inquiries, and requests.. Before, WFA she worked at CapGemini and for a wildlife conservation project in Costa Rica. She holds a bachelor’s degree in Hotel Management and a master’s degree in Events Management. She speaks fluent French, English and Spanish.

Elien is responsible for overseeing the planning, organisation, creation, and publishing of all WFA content online on our website to cater to the needs of our members. Previously, Elien worked for several Belgian and international companies and non-profits. Holding a Master's degree in Translation and Journalism, she has a wide range of experience in marketing communication. She speaks Dutch, English, French, Spanish and Russian. You can get in touch with Elien at e.decommer@wfanet.org.

Rob oversees WFA’s marketing services working from both London and Brussels. His focus includes championing member priorities and keeping members on top of key trends. He was previously an Associate Director at MediaCom. You can get in touch at r.dreblow (at) wfanet.org

Laura leads the Sourcing Forum. A graduate of Southampton University and Montpellier Business School, she has four years of strategic procurement experience managing ATL/BTL agencies and market research categories for Nestlé and Coca-Cola. You can get in touch at l.forcetti (at) wfanet.org

Sara provides WFA members with public affairs support on EU digital policy. Prior to joining WFA, she worked as a consultant in Brussels, focusing on tech, sustainability and consumer policy. Sara holds a Bachelor’s degree in European Studies and a Master’s degree in European Public Affairs from Maastricht University. She speaks Italian, Spanish and French. You can get in touch with her at s.fornasiero@wfanet.org

Joel is WFA’s events manager in APAC. A Singaporean national, he holds a degree in Business Management from the Royal Melbourne Institute of Technology, as well as a Diploma in Computer Engineering from Temasek Polytechnic in Singapore. You can get in touch at j.gan (at) wfanet.org

Will is based in Brussels and oversees WFA’s policy work and communications. A graduate of Modern Languages from Oxford University, he worked previously as a journalist in the UK, France and Spain. You can get in touch at w.gilroy (at) wfanet.org

Delaney is based in New York City and has joined the GARM team as an Initiative Manager. A graduate of The University of South Carolina, Arnold School of Public Health, Delaney previously worked as a non-profit consultant advising clients on market trends and best hiring practices. Prior to her consulting career, Delaney worked for a variety of non-profits focusing on membership, strategy, and communications.

Matt is responsible for the delivery of services to the WFA Media Forum and leads all work on media and digital. He is WFA’s subject matter expert on media, including programmatic buying, ad fraud and transparency. You can get in touch at m.green (at) wfanet.org

Prior to joining WFA, Giuditta worked in policy and communications in the private and public sectors in Belgium and the Netherlands. A Maastricht University graduate, she speaks English, Italian, and can read menus in many other languages.

Camilla manages WFA’s HR services and is responsible for developing and implementing HR strategies and policies that are aligned with WFA’s 5-year strategy and vision. She is an accredited HR professional from the Chartered Institute of Personnel Development, with a strong track record of providing HR leadership to the executive team. She has previously managed the full provision of HR services in the UK, Europe, APAC, and the Americas.

Julia leads the Integration Forum, helping senior marketing leaders to maximise the effectiveness of their investment through integrated marketing solutions. A German national, she previously worked for BNP Paribas Fortis. You can get in touch at j.kraft (at) wfanet.org

Gary Lim, former APAC Marketing Communications Director at Johnson & Johnson, has joined WFA as Director of Marketing Services for APAC based in Singapore. His core focus will be bringing APAC-based marketers together in line with the WFA’s peer-to-peer approach and grow the WFA network in Asia-Pacific. He will work closely with WFA’s Asia-Pacific leadership team of senior marketers.

Stephan manages the WFA secretariat and is the WFA’s main spokesperson. Before WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. You can get in touch at stephan.loerke (at) wfanet.org

Joe Mourani is responsible for taking shared ownership of the media discipline at the WFA, adding subject matter expertise on media, digital and programmatic. He has previously had experience working with the likes of MediaCom on accounts such as Adidas, Reebok, Paddy Power and Betfair in the UK as well as international experience with organisations out in the Middle East such as the Mall of Qatar.

Andrew is responsible for select financial operations within the WFA. Holding a Bachelor’s Degree in financial economics, he brings first-hand experience in corporate accounting from the United States.

Claire is focused on delivering greater added value to WFA member organisations. A British national, she has over a decade of membership services and industry body experience. Claire works from both London and Brussels. You can get in touch at c.mullen (at) wfanet.org

Esther looks after the day-to-day administrative operations of WFA. Esther is from Estonia, but has lived and studied in several countries, including Denmark, The Netherlands and South Africa. She holds a Bachelor’s Degree in International Hospitality Management.

Rob is the cofounder and lead for the Global Alliance for Responsible Media (GARM) which brings together marketers, agencies, platforms, and industry groups to remove harmful content from ad-supported digital media. Rob is a career change agent, having led transformations as the head of global media at Mars Incorporated, and creating the communications planning discipline for Mindshare, Carat, and OMD. Rob is based in New York.

Gabrielle works on key digital files such as the ePrivacy regulation and the upcoming Digital Services Act. Before WFA, she worked at the Motion Picture Association. She holds a Bachelor’s Degree in Modern Languages and European Studies from the University of Bath and a Master in European Politics and International Relations from Maastricht University. She speaks English, French, Spanish, Italian and Dutch. You can get in touch at g.robitaille(at)wfanet.org

In his role in WFA’s membership team, Edward is responsible for helping to develop, service and maintain WFA’s expanding membership base. Edward has previous experience working in both membership and policy for international membership-based organisations. He holds a bachelor’s degree in International Relations and Modern History from the University of East Anglia, UK. You can get in touch at e.shrimpton (at) wfanet.org

Alice will support WFA in evolving the marketing sourcing function and the wider industry. She is an International Relations graduate, having studied at the University of Leeds. Prior to the WFA, Alice was an Account Manager for a legal-tech company in London and worked with ISBA during their annual conference in 2020. You can get in touch at a.tomlinson@wfanet.org