Meet our team

  • Rebecka Allén
    Rebecka Allén Rebecka Senior Policy Manager
    Rebecka is a policy expert on marketing to children and coordinates the Responsible Advertising and Children Programme. A graduate from the Sorbonne University, she previously worked for leading consultancies in in Brussels. You can get in touch at r.allen (at)
  • Stéphane Arnhem
    Stéphane Arnhem Stéphane Database Manager
    Stéphane manages WFA’s database, critical for ensuring the delivery of quality services to members. He holds a degree in Visual Communication and was previously with a company specialised in the development and production of indoor and outdoor branding solutions. You can get in touch at
  • Laura Baeyens
    Laura Baeyens Laura Communications Manager and National Associations Council Lead
    Laura manages WFA’s social media presence and is the main point of contact for WFA's network of national advertiser associations in 60 countries. Combining Belgian and Philippine nationalities, she holds a Master’s Degree in Communications and speaks English, Filipino and Dutch. You can get in touch at l.baeyens (at)
  • Jon Baldwin Quintanilla
    Jon Baldwin Quintanilla Jon Junior Policy & Communications Manager
    Before joining WFA, Jon worked in different roles in the field of Policy and Communications in Spain, Romania and Mozambique. He holds a Bachelor's degree in International Studies from the Autonomous University of Madrid and a Master's degree in Political Science from Leiden University. Jon speaks fluent Spanish and English. You can get in touch at
  • Fraser Bridges
    Fraser Bridges Fraser Assistant Policy Manager
    Fraser is supporting the team on the Responsible Advertising and Children Programme and the Responsible Marketing Pact against minors’ exposure to alcohol marketing. A Philosophy, Politics and Economics graduate of the University of Essex, he has previously worked at leading Brussels-based consultancies and the UK Foreign, Commonwealth & Development Office. You can get in touch at f.bridges (at)
  • Samantha Clayton
    Samantha Clayton Samantha Senior Administration Manager
    Sam is looking after administration and finance. An Australian national, she holds a Bachelor of Business from La Trobe University, Melbourne. She has previously worked across various industries including Property Law, Accounting and HR Technology. You can get in touch at s.clayton (at)
  • Camelia Cristache
    Camelia Cristache Camelia Senior Communications Manager and Global Diversity & Inclusion Lead
    Camelia works on WFA communications and diversity and inclusion-related issues. She holds Masters in New Media and Business and has previously worked on the consultancy side in Bucharest and Brussels. You can get in touch at c.cristache (at)
  • Ioana Danila
    Ioana Danila Ioana Marketing Insights Manager
    Ioana works on key global research projects, such as WFA’s ‘Marketer of the Future’. A Romanian national, she has 12 years of experience working with leading global research companies including Ipsos, GfK and TNS. You can get in touch at i.danila (at)
  • Ranji David
    Ranji David Ranji Director, APAC – Marketing Services
    Ranji supports WFA corporate members in Asia by helping to build on the existing working groups and nurture fully-fledged regional CMO groups. A Singaporean national, she previously worked in various digital marketing roles at Samsung. You can get in touch at r.david (at)
  • Jef De Wit
    Jef De Wit Jef Junior Digital Policy Manager
    Jef works on key EU digital and advertising policy files for the WFA. Previously, he worked at consultancy Burson Cohn & Wolfe and the European Broadcasting Union. Jef holds a postgraduate degree in EU International Relations from the College of Europe. He speaks English, Dutch and French. You can get in touch at j.dewit (at)
  • Rob Dreblow
    Rob Dreblow Rob Global Head of Marketing Services
    Rob oversees WFA’s marketing services working from both London and Brussels. His focus includes championing member priorities and keeping members on top of key trends. He was previously an Associate Director at MediaCom. You can get in touch at r.dreblow (at)
  • Laura Forcetti
    Laura Forcetti Laura Global Marketing Sourcing Director
    Laura leads the Sourcing Forum. A graduate of Southampton University and Montpellier Business School, she has four years of strategic procurement experience managing ATL/BTL agencies and market research categories for Nestlé and Coca-Cola. You can get in touch at l.forcetti (at)
  • Joel Gan
    Joel Gan Joel Manager Events APAC
    Joel is WFA’s events manager in APAC. A Singaporean national, he holds a degree in Business Management from the Royal Melbourne Institute of Technology, as well as a Diploma in Computer Engineering from Temasek Polytechnic in Singapore. You can get in touch at j.gan (at)
  • Will Gilroy
    Will Gilroy Will Director of Policy and Communications
    Will is based in Brussels and oversees WFA’s policy work and communications. A graduate of Modern Languages from Oxford University, he worked previously as a journalist in the UK, France and Spain. You can get in touch at w.gilroy (at)
  • Delaney Goodwin
    Delaney Goodwin Delaney Initiative Manager - Global Alliance for Responsible Media
    Delaney is based in New York City and has joined the GARM team as an Initiative Manager. A graduate of The University of South Carolina, Arnold School of Public Health, Delaney previously worked as a non-profit consultant advising clients on market trends and best hiring practices. Prior to her consulting career, Delaney worked for a variety of non-profits focusing on membership, strategy, and communications.
  • Matt Green
    Matt Green Matt Director, Global Media Services
    Matt is responsible for the delivery of services to the WFA Media Forum and leads all work on media and digital. He is WFA’s subject matter expert on media, including programmatic buying, ad fraud and transparency. You can get in touch at (at)
  • Giuditta Hanau Santini
    Giuditta Hanau Santini Giuditta WFA Junior Policy Manager
    Prior to joining WFA, Giuditta worked in policy and communications in the private and public sectors in Belgium and the Netherlands. A Maastricht University graduate, she speaks English, Italian, and can read menus in many other languages.
  • Camilla Hayes
    Camilla Hayes Camilla Global Head of HR
    Camilla manages WFA’s HR services and is responsible for developing and implementing HR strategies and policies that are aligned with WFA’s 5-year strategy and vision. She is an accredited HR professional from the Chartered Institute of Personnel Development, with a strong track record of providing HR leadership to the executive team. She has previously managed the full provision of HR services in the UK, Europe, APAC, and the Americas.
  • Julia Kraft
    Julia Kraft Julia Senior Manager, Global Marketing Services
    Julia leads the Integration Forum, helping senior marketing leaders to maximise the effectiveness of their investment through integrated marketing solutions. A German national, she previously worked for BNP Paribas Fortis. You can get in touch at j.kraft (at)
  • Stephan Loerke
    Stephan Loerke Stephan Chief Executive Officer
    Stephan manages the WFA secretariat and is the WFA’s main spokesperson. Before WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. You can get in touch at stephan.loerke (at)
  • Joseph Mourani
    Joseph Mourani Joseph Global Media Manager
    Joe Mourani is responsible for taking shared ownership of the media discipline at the WFA, adding subject matter expertise on media, digital and programmatic. He has previously had experience working with the likes of MediaCom on accounts such as Adidas, Reebok, Paddy Power and Betfair in the UK as well as international experience with organisations out in the Middle East such as the Mall of Qatar.
  • Claire Mullen
    Claire Mullen Claire Director of Member Services
    Claire is focused on delivering greater added value to WFA member organisations. A British national, she has over a decade of membership services and industry body experience. Claire works from both London and Brussels. You can get in touch at c.mullen (at)
  • Esther Raado
    Esther Raado Esther Junior Administration & Events Manager
    Esther looks after the day-to-day administrative operations of WFA. Esther is from Estonia, but has lived and studied in several countries, including Denmark, The Netherlands and South Africa. She holds a Bachelor’s Degree in International Hospitality Management.
  • Rob Rakowitz
    Rob Rakowitz Rob Initiative Lead - Global Alliance for Responsible Media
    Rob is the cofounder and lead for the Global Alliance for Responsible Media (GARM) which brings together marketers, agencies, platforms, and industry groups to remove harmful content from ad-supported digital media. Rob is a career change agent, having led transformations as the head of global media at Mars Incorporated, and creating the communications planning discipline for Mindshare, Carat, and OMD. Rob is based in New York.
  • Gabrielle Robitaille
    Gabrielle Robitaille Gabrielle Senior Digital Policy Manager
    Gabrielle works on key digital files such as the ePrivacy regulation and the upcoming Digital Services Act. Before WFA, she worked at the Motion Picture Association. She holds a Bachelor’s Degree in Modern Languages and European Studies from the University of Bath and a Master in European Politics and International Relations from Maastricht University. She speaks English, French, Spanish, Italian and Dutch. You can get in touch at g.robitaille(at)
  • Edward Shrimpton
    Edward Shrimpton Edward Member Services Manager
    In his role in WFA’s membership team, Edward is responsible for helping to develop, service and maintain WFA’s expanding membership base. Edward has previous experience working in both membership and policy for international membership-based organisations. He holds a bachelor’s degree in International Relations and Modern History from the University of East Anglia, UK. You can get in touch at e.shrimpton (at)
  • Alice Tomlinson
    Alice Tomlinson Alice Junior Manager, Marketing Sourcing
    Alice will support WFA in evolving the marketing sourcing function and the wider industry. She is an International Relations graduate, having studied at the University of Leeds. Prior to the WFA, Alice was an Account Manager for a legal-tech company in London and worked with ISBA during their annual conference in 2020. You can get in touch at
  • Hanne van de Ven
    Hanne van de Ven Hanne Events Manager
    Hanne supports the marketing team in the organisation of WFA events. A Dutch national, she lived and studied in Berlin and Budapest and holds a Bachelor’s Degree in European Studies from Zuyd University in Maastricht. You can get in touch at h.vandeven (at)