Meet our team

Tom is Global Lead, Media Services; working closely with Matt to deliver services to the Media community across all elements of media and digital, as set out in the Media Charter. Prior to the WFA Tom has seven years’ experience client side at Danone and then Lipton, and before that with media consultancies. You can get in touch at t.ashby (at) wfanet.org

Laura works on WFA communications and supports the organisation's Diversity & Inclusion workstream. She is the main point of contact for WFA's network of national industry associations in 60 countries. Combining Belgian and Philippine nationalities, she holds a Master’s Degree in Communications and speaks English, Filipino and Dutch. You can get in touch at l.baeyens (at) wfanet.org

Before joining WFA, Jon worked in different roles in the field of Policy and Communications in Spain, Romania and Mozambique. He holds a Bachelor's degree in International Studies from the Autonomous University of Madrid and a Master's degree in Political Science from Leiden University. Jon speaks fluent Spanish and English. You can get in touch at j.baldwin@wfanet.org

Alexandre works within the WFA policy team, working notably on the sensitive issues of food and alcohol marketing and marketing and children with a strong focus on digital marketing communications. He has previously worked in leading consultancies in Brussels on issues linked to consumer goods, sustainability, chemicals and energy. He also worked in the transport sector in established trade associations. Graduate of European Affairs from Sciences Po Paris, he is passionate about politics. He is also a Belgo-French national.

Brenna is a New York City-based member of the Marketing Services team. Her role will be to support the team with initiatives intended to improve the global marketing industry for our clients and increase client-side marketing effectiveness. An Ithaca College alum, Brenna brings professional experience as a Marketing Specialist and Copywriter to her role here at the WFA.

Sam is looking after administration and finance. An Australian national, she holds a Bachelor of Business from La Trobe University, Melbourne. She has previously worked across various industries including Property Law, Accounting and HR Technology. You can get in touch at s.clayton (at) wfanet.org

Camelia works on WFA communications and diversity and inclusion-related issues. She holds Masters in New Media and Business and has previously worked on the consultancy side in Bucharest and Brussels. You can get in touch at c.cristache (at) wfanet.org

Ioana leads the Insight Forum and insights practice at WFA, nurturing the global insights leadership community, organising peer to peer events, curating peer knowledge, and content creation for WFA members. Ioana is a Sociology graduate, with over 16 years of experience in insights. Prior to joining WFA, Ioana worked with leading global research companies including Ipsos, GfK and Kantar, across 6 regions of the world. Ioana speaks fluently Romanian, English and Spanish, and learning Portuguese. You can get in touch at i.danila (at) wfanet.org

Justine’s responsibility is to engage and support our members by responding to all membership-related concerns, inquiries, and requests.. Before, WFA she worked at CapGemini and for a wildlife conservation project in Costa Rica. She holds a bachelor’s degree in Hotel Management and a master’s degree in Events Management. She speaks fluent French, English and Spanish.

Elien is responsible for overseeing the planning, organisation, creation, and publishing of all WFA content online on our website to cater to the needs of our members. Previously, Elien worked for several Belgian and international companies and non-profits. Holding a Master's degree in Translation and Journalism, she has a wide range of experience in marketing communication. She speaks Dutch, English, French, Spanish and Russian. You can get in touch with Elien at e.decommer@wfanet.org.

Rob oversee’s WFA’s Marketing Services function. Based in Toronto, his focus includes the CMO Forum and championing marketing leaders’ priorities as well as keeping members on top of key trends. He was previously an Associate Director at MediaCom. You can get in touch at r.dreblow (at) wfanet.org

Bex supports the WFA as Marketing Knowledge Manager. In her role, she has ownership of WFA’s Knowledge Base (library of marketing and policy insights), ensuring that insights are represented in the best way and are suitably classified and discoverable. Prior to the WFA, Bex worked as a Consultant for The Observatory International and for the UK advertising trade association ISBA. Bex has a Masters in Global Citizenship, Identities and Human Rights from The University of Nottingham and a BA in Politics and International Relations from Royal Holloway, University of London.

Laura leads the Sourcing Forum. A graduate of Southampton University and Montpellier Business School, she has four years of strategic procurement experience managing ATL/BTL agencies and market research categories for Nestlé and Coca-Cola. You can get in touch at l.forcetti (at) wfanet.org

Joel is WFA’s events manager in APAC. A Singaporean national, he holds a degree in Business Management from the Royal Melbourne Institute of Technology, as well as a Diploma in Computer Engineering from Temasek Polytechnic in Singapore. He has five years of events management and operations in the MICE industry. You can get in touch at j.gan (at) wfanet.org

Will is based in Brussels and oversees WFA’s policy work and communications. A graduate of Modern Languages from Oxford University, he worked previously as a journalist in the UK, France and Spain. You can get in touch at w.gilroy (at) wfanet.org

Amparo is responsible for managing the day-to-day office operations and supporting WFA with event management. Amparo has an educational background in English and Euroculture, Politics and Society. Prior to her role at WFA, she gained experience in the fields of event management and consultancy in EU affairs. Having lived and studied in several European countries, she is fluent in multiple languages including Spanish, English, French and she has a good command of German.

Matt is responsible for the delivery of services to the WFA Media Forum and leads all work on media and digital. He is WFA’s subject matter expert on media, including programmatic buying, ad fraud and transparency. You can get in touch at m.green (at) wfanet.org

Lauren works on digital policy issues impacting online advertising. Prior to joining WFA, Lauren worked at a Brussels-based public affairs consultancy specialising in EU digital policy. Her previous clients included online platforms of all sizes and types, NGOs, as well as trade associations. Lauren also worked for EU DisinfoLab – an NGO focused on tackling online disinformation. She holds a Bachelor's in Central and East European Studies from the University of Glasgow and a Master’s in European studies from KU Leuven and speaks English and German.

Camilla manages WFA’s HR services and is responsible for developing and implementing HR strategies and policies that are aligned with WFA’s 5-year strategy and vision. She is an accredited HR professional from the Chartered Institute of Personnel Development, with a strong track record of providing HR leadership to the executive team. She has previously managed the full provision of HR services in the UK, Europe, APAC, and the Americas.

Julia leads the Integration Forum, helping senior marketing leaders to maximise the effectiveness of their investment through integrated marketing solutions. A German national, she previously worked for BNP Paribas Fortis. You can get in touch at j.kraft (at) wfanet.org

Stephan manages the WFA secretariat and is the WFA’s main spokesperson. Before WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. You can get in touch at stephan.loerke (at) wfanet.org

Michelle is Initiative Lead for the World Federation of Advertisers Planet Pledge and plays a pivotal role in driving WFA's commitment to environmental sustainability within the marketing industry. She leads initiatives, collaborates with stakeholders, and champions the adoption of sustainable practices among marketers globally. Michelle's 20-year career spans a mix of B2B and B2C sales, marketing, strategic capability, people and leadership development. She held a retail focused marketing role at The Walt Disney Company before going on to help establish the Marketing Capability function at HEINEKEN UK. She also served The Marketing Academy in numerous roles but latterly as Global Partnerships director. Prior to her role at the WFA, Michelle was Associate Director of sustainability consulting firm Project 17. As well as being a passionate sustainability leader, Michelle is a mental health advocate and Master Practitioner of Neurolinguistic Programming.

Andrew is responsible for select financial operations within the WFA. Holding a Bachelor’s Degree in financial economics, he brings first-hand experience in corporate accounting from the United States.

Claire is focused on delivering greater added value to WFA member organisations. A British national, she has over a decade of membership services and industry body experience. Claire works from both London and Brussels. You can get in touch at c.mullen (at) wfanet.org

Esther is responsible for looking after WFA policy events and managing travel within the team. She is from Estonia but has lived and studied in several countries, including Denmark, The Netherlands, South Africa and the U.S. She holds a bachelor’s degree in International Hospitality Management and her experiences prior to joining WFA were in the hospitality industry. You can get in touch at e.raado (at) wfanet.org

Rob is a career change agent, having led transformations and communications planning discipline for global marketers and agencies.

Gabrielle works on key digital files such as the ePrivacy regulation and the upcoming Digital Services Act. Before WFA, she worked at the Motion Picture Association. She holds a Bachelor’s Degree in Modern Languages and European Studies from the University of Bath and a Master in European Politics and International Relations from Maastricht University. She speaks English, French, Spanish, Italian and Dutch. You can get in touch at g.robitaille(at)wfanet.org

Zoe focuses on identifying opportunities for WFA commercialisation, collaborating cross functionally with forum leaders to deliver excellent service to our members, and increasing membership growth. She is a San Francisco native based in London and brings 10+ years of experience in the media & advertising technology sector. She has overseen and personally contributed to every stage of the sales funnel, driving strategy and revenue growth for cutting edge AI startups, established scale ups, and prominent tech platforms alike. Zoe keeps equity, diversity, and authentic connections at the heart of her work.

Alice will support WFA in evolving the marketing sourcing function and the wider industry. She is an International Relations graduate, having studied at the University of Leeds. Prior to the WFA, Alice was an Account Manager for a legal-tech company in London and worked with ISBA during their annual conference in 2020. You can get in touch at a.tomlinson@wfanet.org