WFA team members

Catherine leads WFA’s digital policy work. A graduate of Oxford and Sciences Po Paris, she was previously at FleishmanHillard, working with clients in the field of data protection, e-commerce and digital policy. You can get in touch at c.armitage (at) wfanet.org

Stéphane manages WFA’s database, critical for ensuring the delivery of quality services to members. He holds a degree in Visual Communication and was previously with a company specialised in the development and production of indoor and outdoor branding solutions. You can get in touch at s.arnhem@wfanet.org

Laura manages WFA’s social media presence and is the main point of contact for the WFA network of national advertiser associations in 60 countries. Combining Belgian and Philippine nationalities, she holds a Master’s Degree in Communications and speaks English, Filipino and Dutch. You can get in touch at l.baeyens (at) wfanet.org

Fraser is supporting the team on the Responsible Advertising and Children Programme and the Responsible Marketing Pact against minors’ exposure to alcohol marketing. A Philosophy, Politics and Economics graduate of the University of Essex, he has previously worked at leading Brussels-based consultancies and the UK Foreign, Commonwealth & Development Office. You can get in touch at f.bridges (at) wfanet.org

Sam is looking after administration and finance. An Australian national, she holds a Bachelor of Business from La Trobe University, Melbourne. She has previously worked across various industries including Property Law, Accounting and HR Technology. You can get in touch at s.clayton (at) wfanet.org

Camelia works on WFA communications and diversity and inclusion-related issues. She holds Masters in New Media and Business and has previously worked on the consultancy side in Bucharest and Brussels. You can get in touch at c.cristache (at) wfanet.org

Ioana works on key global research projects, such as WFA’s ‘Marketer of the Future’. A Romanian national, she has 12 years of experience working with leading global research companies including Ipsos, GfK and TNS. You can get in touch at i.danila (at) wfanet.org

Ranji supports WFA corporate members in Asia by helping to build on the existing working groups and nurture fully-fledged regional CMO groups. A Singaporean national, she previously worked in various digital marketing roles at Samsung. You can get in touch at r.david (at) wfanet.org

Rob oversees WFA’s marketing services working from both London and Brussels. His focus includes championing member priorities and keeping members on top of key trends. He was previously an Associate Director at MediaCom. You can get in touch at r.dreblow (at) wfanet.org

Laura leads the Sourcing Forum. A graduate of Southampton University and Montpellier Business School, she has four years of strategic procurement experience managing ATL/BTL agencies and market research categories for Nestlé and Coca-Cola. You can get in touch at l.forcetti (at) wfanet.org

Joel is WFA’s events manager in APAC. A Singaporean national, he holds a degree in Business Management from the Royal Melbourne Institute of Technology, as well as a Diploma in Computer Engineering from Temasek Polytechnic in Singapore. You can get in touch at j.gan (at) wfanet.org

Will is based in Brussels and oversees WFA’s policy work and communications. A graduate of Modern Languages from Oxford University, he worked previously as a journalist in the UK, France and Spain. You can get in touch at w.gilroy (at) wfanet.org

Delaney is based in New York City and has joined the GARM team as an Initiative Manager. A graduate of The University of South Carolina, Arnold School of Public Health, Delaney previously worked as a non-profit consultant advising clients on market trends and best hiring practices. Prior to her consulting career, Delaney worked for a variety of non-profits focusing on membership, strategy, and communications.

Matt is responsible for the delivery of services to the WFA Media Forum and leads all work on media and digital. He is WFA’s subject matter expert on media, including programmatic buying, ad fraud and transparency. You can get in touch at m.green (at) wfanet.org

Julia leads the Integration Forum, helping senior marketing leaders to maximise the effectiveness of their investment through integrated marketing solutions. A German national, she previously worked for BNP Paribas Fortis. You can get in touch at j.kraft (at) wfanet.org

Simraan is responsible for the delivery of services to the WFA Sourcing Forum, WFA Sourcing Board and is the interim lead for all work streams in marketing procurement. She is an Indian National, based in Dubai and has extensive strategic procurement experience leading ATL/BTL agencies, Media, market research or Consumer insights and the promotional items categories in leading FMCG multinationals like Kraft, Mondelez & Nestle across APAC, Americas, EEMEA and Middle East.

Stephan manages the WFA secretariat and is the WFA’s main spokesperson. Before WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. You can get in touch at stephan.loerke (at) wfanet.org

Claire is focused on delivering greater added value to WFA member organisations. A British national, she has over a decade of membership services and industry body experience. Claire works from both London and Brussels. You can get in touch at c.mullen (at) wfanet.org

Julia is a policy expert on alcohol marketing and coordinates the Responsible Marketing Pact against minors’ exposure to alcohol marketing. A graduate from the University of Exeter, Julia previously worked on the consultancy side in Brasilia, where she is from. You can get in touch at j.quintella (at) wfanet.org

Rob is the cofounder and lead for the Global Alliance for Responsible Media (GARM) which brings together marketers, agencies, platforms, and industry groups to remove harmful content from ad-supported digital media. Rob is a career change agent, having led transformations as the head of global media at Mars Incorporated, and creating the communications planning discipline for Mindshare, Carat, and OMD. Rob is based in New York.

Gabrielle works on key digital files such as the ePrivacy regulation and the upcoming Digital Services Act. Before WFA, she worked at the Motion Picture Association. She holds a Bachelor’s Degree in Modern Languages and European Studies from the University of Bath and a Master in European Politics and International Relations from Maastricht University. She speaks English, French, Spanish, Italian and Dutch. You can get in touch at g.robitaille(at)wfanet.org

Monica assists the team with the logistics of WFA events. Prior to WFA, she worked as administration and project manager for C&A in Belgium and Engel & Voelkers in Barcelona. She holds Masters in Humanities and Cultural Studies. You can get in touch at m.robles (at) wfanet.org

Max manages WFA resources as well as working in ongoing research initiatives. A German national, he has previously worked in user interface research and US digital policy issues. He holds a Master's degree in International Relations from Tufts University. He speaks English, German and Spanish. You can get in touch at m.schmidt (at) wfanet.org

In his role in WFA’s membership team, Edward is responsible for helping to develop, service and maintain WFA’s expanding membership base. Edward has previous experience working in both membership and policy for international membership-based organisations. He holds a bachelor’s degree in International Relations and Modern History from the University of East Anglia, UK. You can get in touch at e.shrimpton (at) wfanet.org