Meet our team

  • Rebecka Allén
    Rebecka Allén Rebecka Director of Consumer Policy
    Rebecka leads WFA’s policy work in the areas of marketing and consumer protection, public health and environmental sustainability. Her team leads voluntary initiatives with alcohol and food brands, as well as the Responsible Advertising and Children (RAC) programme. A graduate from the Sorbonne University, she previously worked for leading consultancies in Brussels. You can get in touch at
  • Stéphane Arnhem
    Stéphane Arnhem Stéphane CRM & Operations Manager
    Stéphane manages WFA’s database, critical for ensuring the delivery of quality services to members. He holds a degree in Visual Communication and was previously with a company specialised in the development and production of indoor and outdoor branding solutions. You can get in touch at
  • Laura Baeyens
    Laura Baeyens Laura Senior Communications Manager & National Associations Council Lead
    Laura works on WFA communications and is the main point of contact for WFA's network of national industry associations in 60 countries. Combining Belgian and Philippine nationalities, she holds a Master’s Degree in Communications and speaks English, Filipino and Dutch. You can get in touch at l.baeyens (at)
  • Jon Baldwin Quintanilla
    Jon Baldwin Quintanilla Jon Junior Policy & Communications Manager
    Before joining WFA, Jon worked in different roles in the field of Policy and Communications in Spain, Romania and Mozambique. He holds a Bachelor's degree in International Studies from the Autonomous University of Madrid and a Master's degree in Political Science from Leiden University. Jon speaks fluent Spanish and English. You can get in touch at
  • Brenna Brandes
    Brenna Brandes Brenna Junior Marketing Services Manager
    Brenna is a New York City-based member of the Marketing Services team. Her role will be to support the team with initiatives intended to improve the global marketing industry for our clients and increase client-side marketing effectiveness. An Ithaca College alum, Brenna brings professional experience as a Marketing Specialist and Copywriter to her role here at the WFA.
  • Fraser Bridges
    Fraser Bridges Fraser Policy Manager
    Fraser supports the team on the Responsible Advertising and Children (RAC) programme. Additionally, at EU-level, he has responsibility for WFA's policy work on environmental claims in advertising and files related to the Unfair Commercial Practices Directive (UCPD). A Philosophy, Politics and Economics graduate of the University of Essex, he has previously worked at leading Brussels-based consultancies and the UK Foreign, Commonwealth & Development Office. You can get in touch at f.bridges (at)
  • Samantha Clayton
    Samantha Clayton Samantha Senior Manager
    Sam is looking after administration and finance. An Australian national, she holds a Bachelor of Business from La Trobe University, Melbourne. She has previously worked across various industries including Property Law, Accounting and HR Technology. You can get in touch at s.clayton (at)
  • Camelia Cristache
    Camelia Cristache Camelia Global Head of Brand and Diversity & Inclusion Lead
    Camelia works on WFA communications and diversity and inclusion-related issues. She holds Masters in New Media and Business and has previously worked on the consultancy side in Bucharest and Brussels. You can get in touch at c.cristache (at)
  • Ioana Danila
    Ioana Danila Ioana Global Senior Insights Manager
    Ioana works on key global research projects, such as WFA’s ‘Marketer of the Future’. A Romanian national, she has 12 years of experience working with leading global research companies including Ipsos, GfK and TNS. You can get in touch at i.danila (at)
  • Justine David
    Justine David Justine Junior Member Services Manager
    Justine’s responsibility is to engage and support our members by responding to all membership-related concerns, inquiries, and requests.. Before, WFA she worked at CapGemini and for a wildlife conservation project in Costa Rica. She holds a bachelor’s degree in Hotel Management and a master’s degree in Events Management. She speaks fluent French, English and Spanish.
  • Elien Decommer
    Elien Decommer Elien Content Manager
    Elien is responsible for overseeing the planning, organisation, creation, and publishing of all WFA content online on our website to cater to the needs of our members. Previously, Elien worked for several Belgian and international companies and non-profits. Holding a Master's degree in Translation and Journalism, she has a wide range of experience in marketing communication. She speaks Dutch, English, French, Spanish and Russian. You can get in touch with Elien at
  • Robert Dreblow
    Robert Dreblow Robert Director of Marketing Services
    Rob oversees WFA’s marketing services working from both London and Brussels. His focus includes championing member priorities and keeping members on top of key trends. He was previously an Associate Director at MediaCom. You can get in touch at r.dreblow (at)
  • Bex Fisher
    Bex Fisher Bex Marketing Knowledge Manager
    Bex supports the WFA as Marketing Knowledge Manager. In her role, she has ownership of WFA’s Knowledge Base (library of marketing and policy insights), ensuring that insights are represented in the best way and are suitably classified and discoverable. Prior to the WFA, Bex worked as a Consultant for The Observatory International and for the UK advertising trade association ISBA. Bex has a Masters in Global Citizenship, Identities and Human Rights from The University of Nottingham and a BA in Politics and International Relations from Royal Holloway, University of London.
  • Laura Forcetti
    Laura Forcetti Laura Global Marketing Sourcing Director
    Laura leads the Sourcing Forum. A graduate of Southampton University and Montpellier Business School, she has four years of strategic procurement experience managing ATL/BTL agencies and market research categories for Nestlé and Coca-Cola. You can get in touch at l.forcetti (at)
  • Sara Fornasiero
    Sara Fornasiero Sara Junior Digital Policy Manager
    Sara provides WFA members with public affairs support on EU digital policy. Prior to joining WFA, she worked as a consultant in Brussels, focusing on tech, sustainability and consumer policy. Sara holds a Bachelor’s degree in European Studies and a Master’s degree in European Public Affairs from Maastricht University. She speaks Italian, Spanish and French. You can get in touch with her at
  • Joel Gan
    Joel Gan Joel Connections Manager
    Joel is WFA’s events manager in APAC. A Singaporean national, he holds a degree in Business Management from the Royal Melbourne Institute of Technology, as well as a Diploma in Computer Engineering from Temasek Polytechnic in Singapore. You can get in touch at j.gan (at)
  • Will Gilroy
    Will Gilroy Will Director of Policy and Communications
    Will is based in Brussels and oversees WFA’s policy work and communications. A graduate of Modern Languages from Oxford University, he worked previously as a journalist in the UK, France and Spain. You can get in touch at w.gilroy (at)
  • Delaney Goodwin
    Delaney Goodwin Delaney Initiative Manager - Global Alliance for Responsible Media
    Delaney is based in New York City and has joined the GARM team as an Initiative Manager. A graduate of The University of South Carolina, Arnold School of Public Health, Delaney previously worked as a non-profit consultant advising clients on market trends and best hiring practices. Prior to her consulting career, Delaney worked for a variety of non-profits focusing on membership, strategy, and communications.
  • Matt Green
    Matt Green Matt Director, Global Media Services
    Matt is responsible for the delivery of services to the WFA Media Forum and leads all work on media and digital. He is WFA’s subject matter expert on media, including programmatic buying, ad fraud and transparency. You can get in touch at (at)
  • Giuditta Hanau Santini
    Giuditta Hanau Santini Giuditta Junior Policy Manager
    Prior to joining WFA, Giuditta worked in policy and communications in the private and public sectors in Belgium and the Netherlands. A Maastricht University graduate, she speaks English, Italian, and can read menus in many other languages.
  • Camilla Hayes
    Camilla Hayes Camilla Global Head of HR
    Camilla manages WFA’s HR services and is responsible for developing and implementing HR strategies and policies that are aligned with WFA’s 5-year strategy and vision. She is an accredited HR professional from the Chartered Institute of Personnel Development, with a strong track record of providing HR leadership to the executive team. She has previously managed the full provision of HR services in the UK, Europe, APAC, and the Americas.
  • Julia Kraft
    Julia Kraft Julia Associate Director, Global Marketing Services
    Julia leads the Integration Forum, helping senior marketing leaders to maximise the effectiveness of their investment through integrated marketing solutions. A German national, she previously worked for BNP Paribas Fortis. You can get in touch at j.kraft (at)
  • Stephan Loerke
    Stephan Loerke Stephan Chief Executive Officer
    Stephan manages the WFA secretariat and is the WFA’s main spokesperson. Before WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. You can get in touch at stephan.loerke (at)
  • Andrew Mowbray
    Andrew Mowbray Andrew Finance Manager
    Andrew is responsible for select financial operations within the WFA. Holding a Bachelor’s Degree in financial economics, he brings first-hand experience in corporate accounting from the United States.
  • Claire Mullen
    Claire Mullen Claire Director of Member Services
    Claire is focused on delivering greater added value to WFA member organisations. A British national, she has over a decade of membership services and industry body experience. Claire works from both London and Brussels. You can get in touch at c.mullen (at)
  • Esther Raado
    Esther Raado Esther Junior Administration & Events Manager
    Esther looks after the day-to-day administrative operations of WFA. Esther is from Estonia, but has lived and studied in several countries, including Denmark, The Netherlands and South Africa. She holds a Bachelor’s Degree in International Hospitality Management.
  • Robert Rakowitz
    Robert Rakowitz Robert Initiative Lead - Global Alliance for Responsible Media
    Rob is the cofounder and lead for the Global Alliance for Responsible Media (GARM) which brings together marketers, agencies, platforms, and industry groups to remove harmful content from ad-supported digital media. Rob is a career change agent, having led transformations as the head of global media at Mars Incorporated, and creating the communications planning discipline for Mindshare, Carat, and OMD. Rob is based in New York.
  • Gabrielle Robitaille
    Gabrielle Robitaille Gabrielle Senior Digital Policy Manager
    Gabrielle works on key digital files such as the ePrivacy regulation and the upcoming Digital Services Act. Before WFA, she worked at the Motion Picture Association. She holds a Bachelor’s Degree in Modern Languages and European Studies from the University of Bath and a Master in European Politics and International Relations from Maastricht University. She speaks English, French, Spanish, Italian and Dutch. You can get in touch at g.robitaille(at)
  • Edward Shrimpton
    Edward Shrimpton Edward Member Services Manager
    In his role in WFA’s membership team, Edward is responsible for helping to develop, service and maintain WFA’s expanding membership base. Edward has previous experience working in both membership and policy for international membership-based organisations. He holds a bachelor’s degree in International Relations and Modern History from the University of East Anglia, UK. You can get in touch at e.shrimpton (at)
  • Alice Tomlinson
    Alice Tomlinson Alice Junior Manager, Marketing Sourcing
    Alice will support WFA in evolving the marketing sourcing function and the wider industry. She is an International Relations graduate, having studied at the University of Leeds. Prior to the WFA, Alice was an Account Manager for a legal-tech company in London and worked with ISBA during their annual conference in 2020. You can get in touch at
  • Hanne van de Ven
    Hanne van de Ven Hanne Senior Connections Manager
    Hanne supports the marketing team in the organisation of WFA events. A Dutch national, she lived and studied in Berlin and Budapest and holds a Bachelor’s Degree in European Studies from Zuyd University in Maastricht. You can get in touch at h.vandeven (at)