WFA staff

  • Rebecka Allen
    Rebecka Allen Rebecka Senior Policy Manager
    Rebecka is a policy expert on marketing to children and coordinates the Responsible Advertising and Children Programme. A graduate from the Sorbonne University, she previously worked for leading consultancies in in Brussels. You can get in touch at r.allen (at)
  • Catherine Armitage
    Catherine Armitage Catherine Director of Digital Policy
    Catherine leads WFA’s digital policy work. A graduate of Oxford and Sciences Po Paris, she was previously at FleishmanHillard, working with clients in the field of data protection, e-commerce and digital policy. You can get in touch at c.armitage (at)
  • Stéphane Arnhem
    Stéphane Arnhem Stéphane Database Manager
    Stéphane manages WFA’s database, critical for ensuring the delivery of quality services to members. He holds a degree in Visual Communication and was previously with a company specialised in the development and production of indoor and outdoor branding solutions.
  • Laura Baeyens
    Laura Baeyens Laura Communications Manager
    Laura manages WFA’s social media presence and is the main point of contact for the WFA network of national advertiser associations in 60 countries. Combining Belgian and Philippine nationalities, she holds a Master’s Degree in Communications and speaks English, Filipino and Dutch. You can get in touch at l.baeyens (at)
  • Samantha Clayton
    Samantha Clayton Samantha Administration Manager
    Sam is looking after administration and finance. An Australian national, she holds a Bachelor of Business from La Trobe University, Melbourne. She has previously worked across various industries including Property Law, Accounting and HR Technology. You can get in touch at s.clayton (at)
  • Camelia Cristache
    Camelia Cristache Camelia Senior Communications Manager
    Camelia works on WFA communications and diversity and inclusion-related issues. She holds Masters in New Media and Business and has previously worked on the consultancy side in Bucharest and Brussels. You can get in touch at c.cristache (at)
  • Ioana Danila
    Ioana Danila Ioana Marketing Insights Manager
    Ioana works on key global research projects, such as WFA’s ‘Marketer of the Future’. A Romanian national, she has 12 years of experience working with leading global research companies including Ipsos, GfK and TNS. You can get in touch at i.danila (at)
  • Ranji David
    Ranji David Ranji Director, APAC – Marketing Services
    Ranji supports WFA corporate members in Asia by helping to build on the existing working groups and nurture fully-fledged regional CMO groups. A Singaporean national, she previously worked in various digital marketing roles at Samsung. You can get in touch at r.david (at)
  • Robert Dreblow
    Robert Dreblow Robert Global Head of Marketing Services
    Rob oversees WFA’s marketing services working from both London and Brussels. His focus includes championing member priorities and keeping members on top of key trends. He was previously an Associate Director at MediaCom. You can get in touch at r.dreblow (at)
  • Laura Forcetti
    Laura Forcetti Laura Marketing Sourcing Manager
    Laura leads the Sourcing Forum. A graduate of Southampton University and Montpellier Business School, she has four years of strategic procurement experience managing ATL/BTL agencies and market research categories for Nestlé and Coca-Cola. You can get in touch at l.forcetti (at)
  • Joel Gan An-Le
    Joel Gan An-Le Joel Manager Events APAC
    Joel is WFA’s events manager in APAC. A Singaporean national, he holds a degree in Business Management from the Royal Melbourne Institute of Technology, as well as a Diploma in Computer Engineering from Temasek Polytechnic in Singapore. You can get in touch at j.gan (at)
  • Will Gilroy
    Will Gilroy Will Director of Policy and Communications
    Will is based in Brussels and oversees WFA’s policy work and communications. A graduate of Modern Languages from Oxford University, he worked previously as a journalist in the UK, France and Spain. You can get in touch at w.gilroy (at)
  • Matt Green
    Matt Green Matt Director, Global Media Services
    Matt is responsible for the delivery of services to the WFA Media Forum and leads all work on media and digital. He is WFA’s subject matter expert on media, including programmatic buying, ad fraud and transparency. You can get in touch at (at)
  • Julia Kraft
    Julia Kraft Julia Marketing Services Manager
    Julia leads the Integration Forum, helping senior marketing leaders to maximise the effectiveness of their investment through integrated marketing solutions. A German national, she previously worked for BNP Paribas Fortis. You can get in touch at j.kraft (at)
  • Stephan Loerke
    Stephan Loerke Stephan Chief Executive Officer
    Stephan manages the WFA secretariat and is the WFA’s main spokesperson. Before WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. You can get in touch at stephan.loerke (at)
  • Claire Mullen
    Claire Mullen Claire Director of Member Services
    Claire is focused on delivering greater added value to WFA member organisations. A British national, she has over a decade of membership services and industry body experience. Claire works from both London and Brussels. You can get in touch at c.mullen (at)
  • Julia Quintella
    Julia Quintella Julia Policy Manager
    Julia is a policy expert on alcohol marketing and coordinates the Responsible Marketing Pact against minors’ exposure to alcohol marketing. A graduate from the University of Exeter, Julia previously worked on the consultancy side in Brasilia, where she is from. You can get in touch at j.quintella (at)
  • Rob Rakowitz
    Rob Rakowitz Rob Initiative Lead - Global Alliance for Responsible Media
  • Gabrielle Robitaille
    Gabrielle Robitaille Gabrielle Digital Policy Manager
    Gabrielle works on key digital files such as the ePrivacy regulation and the upcoming Digital Services Act. Before WFA, she worked at the Motion Picture Association. She holds a Bachelor’s Degree in Modern Languages and European Studies from the University of Bath and a Master in European Politics and International Relations from Maastricht University. She speaks English, French, Spanish, Italian and Dutch. You can get in touch at g.robitaille(at)
  • Monica Robles
    Monica Robles Monica Events & Travel Manager
    Monica assists the team with the logistics of WFA events. Prior to WFA, she worked as administration and project manager for C&A in Belgium and Engel & Voelkers in Barcelona. She holds Masters in Humanities and Cultural Studies. You can get in touch at m.robles (at)
  • Maximilian Schmidt
    Maximilian Schmidt Maximilian Knowledge Manager
    Max manages WFA resources as well as working in ongoing research initiatives. A German national, he has previously worked in user interface research and US digital policy issues. He holds a Master's degree in International Relations from Tufts University. He speaks English, German and Spanish. You can get in touch at (at)
  • Edward Shrimpton
    Edward Shrimpton Edward Member Services Manager
    In his role in WFA’s membership team, Edward is responsible for helping to develop, service and maintain WFA’s expanding membership base. Edward has previous experience working in both membership and policy for international membership-based organisations. He holds a bachelor’s degree in International Relations and Modern History from the University of East Anglia, UK. You can get in touch at e.shrimpton (at)
  • Hanne van de Ven
    Hanne van de Ven Hanne Events Manager
    Hanne supports the marketing team in the organisation of WFA events. A Dutch national, she lived and studied in Berlin and Budapest and holds a Bachelor’s Degree in European Studies from Zuyd University in Maastricht. You can get in touch at h.vandeven (at)