WFA Careers

WFA Careers

WFA connects over 140 of the world's biggest brand owners and national advertiser associations in 60 markets. Together, they create a global network which offers a unique source of leadership, expertise and inspiration.

WFA has a team of 30 with headquarters in Brussels, and offices in London, New York and Singapore. Our team is made up of highly motivated people of a variety of nationalities led by the Chief Executive.

Job openings below:

  • Digital Policy Executive
  • Content Manager

WFA office-2.jpg

Digital Policy Executive

Interested candidates should send their CV and cover letter to jobs@wfanet.org indicating clearly which role they are applying for.

WFA's policy team is small and agile. We cover a wide range of issues, which means we are quick to adapt and focused on identifying the most important issues for our members. The Digital Policy Executive (title dependent on experience) will report into the Senior Digital Policy Manager. The role is based in Brussels, but international travel will be required. Our policy team works with our members at global and EU level to lead advocacy work on policy issues related to marketing, provide strategic advice and guidance, and foster dialogue with policymakers on emerging issues which could impact advertising.

Responsibilities:

We are looking for someone to join our digital policy team, whose main responsibilities will include:

  • Leading WFA outreach and advocacy activities on digital policy issues at EU level.
  • Developing WFA policy positions and amendments on key digital policy files such as the Digital Services Act, Digital Markets Act and the ePrivacy Regulation.
  • Organising and coordinating digital policy meetings for WFA members (Digital Governance Exchange, Policy Action Group) in Brussels.
  • Monitoring digital policy issues at EU and global level and keeping members up to date on developments (e.g. by drafting email updates, newsletters, preparing and giving presentations at meetings, writing briefings, leading webinars).
  • Coordinating WFA involvement in voluntary and self-regulatory policy and industry initiatives such as the Code of Practice on Disinformation.
  • Identifying new and emerging digital policy issues which could be relevant for WFA members at global and EU level.
  • Representing WFA at industry and policy events.

Key requirements:

  • Minimum of two years’ experience working on EU policy issues, preferably in Brussels, and a track record of leading advocacy and outreach with policymakers.
  • A good understanding of and interest in digital policy, and prior experience working on platform regulation and/or privacy is essential.
  • A keen interest in and good understanding of digital marketing.
  • Excellent analytical, interpersonal and communication skills and public speaking skills.
  • Excellent time management skills and ability to manage multiple projects at once.
  • Very high (fluent) level of written and spoken English.

Profile of the ideal candidate:

  • A multicultural profile, ideally speaking one or more additional language;
  • A results-driven self-starter able to take initiative and lead projects largely autonomously;
  • Excellent written and oral communication skills in English.

WFA offers:

  • An attractive salary and benefits package;
  • A high level of responsibility and autonomy, including representing WFA and our members’ interests with policymakers at industry events, policy conferences etc.;
  • A unique insight into policy development and prioritisation across sectors, working with senior leaders in policy and marketing from some of the world’s biggest companies;
  • The ability to lead and shape a global industry response to some of the biggest policy challenges facing industry and society today.

Interested candidates should send their CV and cover letter to jobs@wfanet.org indicating clearly which role they are applying for.

Content Manager

Reports to: Director of Communications
Department: Communications
Location: ideally Brussels but flexibility could be shown for the ideal candidate

If you feel like this could be the role for you, please apply by sending your CV and cover letter, which includes examples of your work (sites created/managed), to jobs@wfanet.org.

We are looking for an experienced Content Manager to join our Communications team based in Brussels.

The successful candidate will have a proven track record of overseeing websites, curating attractive content and putting in place strategies which draw users to the content they need in easy and accessible ways.

Among the responsibilities will be the day-to-day management and development of the WFA website, the planning, organisation, creation and publication of WFA content online, and SEO and social strategies to improve visibility and accessibility of this content.

Ultimately, you will ensure the functionality and efficiency of WFA’s content management system. This is a crucial role in curating and promoting WFA’s existing content proactively to our members.

Responsibilities:

Website management

  • Serve as the primary contact for the day-to-day maintenance and development of the WFA website and content management system;
  • Work with Communications team members to plan and develop site content (updating and creating new pages), style and layout for WFA pages;
  • Develop content in line with SEO best practice, while keeping it entertaining and informative;
  • Use content management systems to analyse and optimise website traffic, users’ engagement metrics, searchability and accessibility;
  • Increase sign-ups to our newsletters and grow traffic to the website.

Content management

  • Put in place processes across the team to streamline the uploading and accessibility of content;
  • Generate, curate, publish and distribute engaging content via the website, newsletters and social media that aligns with WFA’s strategy and addresses the needs and interests of various members; where appropriate, repurpose and refresh existing content;
  • Working alongside Communications Managers, liaise with relevant WFA teams to advise on content appropriate to their target audiences and objectives;
  • Collaborate with Policy, Comms and Marketing Services teams to measure content effectiveness (usage, adoption and reach), brand awareness, lead generation, and user engagement;
  • Manage content distribution to online channels and social media;
  • Stay up to date with developments and generate new ideas to draw members’ attention.

Key requirements:

  • 4-5 years of work experience as a Content Manager;
  • Ideally with a degree in Communications, Marketing, Design, or a related field;
  • Excellent understanding and ability to create intuitive customer journeys online;
  • Excellent written English and ability to edit texts;
  • Excellent understanding of web publishing and HTML;
  • Expertise with using SEO and web traffic metrics;
  • Experience with social media engagement strategies;
  • Excellent communication and teamwork skills;
  • Ability to generate creative ideas;
  • Attention to detail and outstanding organisational skills;
  • Native-level written and spoken English is essential;
  • Familiarity with design software (e.g. Photoshop, Indesign, Canva) is essential.

Profile of the ideal candidate:

  • Open to working as part of a multi-cultural and diverse team;
  • Proactive and committed, able to work autonomously and as part of a team but take responsibility for projects and drive them forward;
  • An outgoing, open personality, who is reliable and rigorous.

WFA offers:

  • A competitive salary and benefits package;
  • The opportunity to join a dynamic and ambitious team;
  • A stimulating work environment in a fast-growing global organisation.

If you feel like this could be the role for you, please apply by sending your CV and cover letter, which includes examples of your work (sites created/managed), to jobs@wfanet.org.

*WFA reserves the right to keep CVs and cover letters for six months and contact potential candidates should other positions arise. After six months, WFA will delete all information relating to corresponding candidatures.