Planet Pledge

A plan to make marketing part of the solution

Companies across a multitude of sectors are taking action to address the UN Sustainable Development Goals (SDGs).

But our industry as a whole has a conundrum to reconcile. Traditionally seen as a ‘consumption driver,’ is marketing at odds with sustainable life? Or can instead be a catalyst for more sustainable thinking and behaviours?

Planet Pledge is a CMO-led framework designed to galvanise action from marketers to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

Why a Planet Pledge?

The WFA Planet Pledge is a CMO-led framework designed to galvanise action from global brands in order to make marketing part of the solution.
Watch the video
Sustainable marketing 2030

Sustainable marketing 2030

The Sustainable Marketing 2030 report seeks to explore how marketing can be part of the solution for a sustainable future.
Download the 2023 report
Global Guidance on Environmental Claims (2022)

Global Guidance on Environmental Claims (2022)

First-of-its-kind guidance (2022) on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regulators.

Saving our planet is now a communications challenge

Sir David Attenborough
The Pledge

The Pledges

Commit

Commit

to being a part of, and a champion for, the global Race to Zero campaign, and encourage your marketing supply chain to do the same

Scale

Scale

the capability of marketing organisations to lead for climate action, by providing tools and guidance for your marketers and agencies

Harness

Harness

the power of your marketing communications to drive more sustainable consumer behaviours

Reinforce

Reinforce

a trustworthy marketing environment, where sustainability claims can be easily substantiated so that consumers can trust the marketing messages they are presented with

Pledge Signatories

Signatories
Get involved

Pledge Partners

Partners

What marketing leaders say

Conny Braams-2

Raja Rajamannar-1

Filip Engel

Cristina Diezhandino

Nigel Topping

Eric Benoist

Stephan Loerke-2

Gael de Talhouet

Planet Pledge Alessandra Bellini

Aude Gandon

Planet Pledge Amel Lageat

Planet Pledge Asmita Dubey

Planet Pledge Gail Gallie

Planet Pledge Grant McKenzie

Planet Pledge Hanne Sondergaard

Planet Pledge Learning Hub

Learning Hub
Learning Hub
Planet Pledge

Learning Hub

Discover how you can lead your brands' response to climate change, contribute to efforts across the wider marketing industry and help consumers act more sustainably.
START HERE START HERE

Accessible for Pledge Signatories only

Sustainability Stories

  1. Quaker – Growing the Future of Oats for People & Planet
    Case studies
    9 Jun 2023

    Quaker – Growing the Future of Oats for People & Planet

    As part of the PepsiCo Positive (pep+) transformation, Quaker developed science-based crop intelligence to support sustainable…

    Read more about "Quaker – Growing the Future of Oats for People & Planet"
  2. Levi's - Buy Better, Wear Longer
    Case studies
    11 May 2021

    Levi's - Buy Better, Wear Longer

    Good things come to those who wear their jeans longer

    Read more about "Levi's - Buy Better, Wear Longer"
  3. Volvo - Climate Change Crash test
    Case studies
    20 Apr 2021

    Volvo - Climate Change Crash test

    Ensuring safety inside and outside of the car.

    Read more about "Volvo - Climate Change Crash test"
  4. Nike - Sneakerheads 4 Sustainability
    Case studies
    16 Apr 2021

    Nike - Sneakerheads 4 Sustainability

    Hot sneakers, cool planet

    Read more about "Nike - Sneakerheads 4 Sustainability"
  5. LEGO - Hit Replay
    16 Apr 2021

    LEGO - Hit Replay

    Sustainbility is child's play, really!

    Read more about "LEGO - Hit Replay"
  6. Diageo - Drink sustainably
    Case studies
    16 Apr 2021

    Diageo - Drink sustainably

    Looking ahead to a more sustainable future

    Read more about "Diageo - Drink sustainably"
More stories
Tools

Third Party Tools

Ad Net Zero

Ad Net Zero

An initiative to reduce the carbon impact of UK advertising to real net zero by end 2030

BCorp

BCorp

B Impact assessment/ Measure what matters

AdGreen

AdGreen

Free training and resources, access to albert's renewable energy and offsetting schemes. A carbon calculator and certification scheme will follow later in 2021

Ellen Macarthur Foundation

Ellen Macarthur Foundation

Circulytics tool for measuring circularity

Read more
Stockholm Resilience Institute

Stockholm Resilience Institute

Wayfinder - resilience tool

Science Based Targets Initiative

Science Based Targets Initiative

Multiple resources

Climate Justice Playbook

Climate Justice Playbook

Insights, guidance and case studies on advancing climate justice

The Exponential Roadmap initiative

The Exponential Roadmap initiative

How to halve your emissions 

Read more
Net Zero

Net Zero

Multiple resources and tools

Ebiquity Responsible Media Solution

Ebiquity Responsible Media Solution

Environmental, social and corporate governance criteria for media investment

Sustainability Stories