A plan to make marketing part of the solution
Companies across a multitude of sectors are taking action to address the UN Sustainable Development Goals (SDGs).
But our industry as a whole has a conundrum to reconcile. Traditionally seen as a ‘consumption driver,’ is marketing at odds with sustainable life? Or can instead be a catalyst for more sustainable thinking and behaviours?
Planet Pledge is a CMO-led framework designed to galvanise action from marketers to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
Saving our planet is now a communications challenge
to being a part of, and a champion for, the global Race to Zero campaign, and encourage your marketing supply chain to do the same
the capability of marketing organisations to lead for climate action, by providing tools and guidance for your marketers and agencies
the power of your marketing communications to drive more sustainable consumer behaviours
a trustworthy marketing environment, where sustainability claims can be easily substantiated so that consumers can trust the marketing messages they are presented with
Be part of the change. Sign up.
What marketing leaders say
Planet Pledge Learning Hub
Learning HubDiscover how you can lead your brands' response to climate change, contribute to efforts across the wider marketing industry and help consumers act more sustainably.
Accessible for Pledge Signatories only
Pernod Ricard - Kahlúa's sustainable coffee farming
In 2017, Kahlúa embarked on a 10-year programme to develop sustainable coffee farming in its home region of Veracruz, Mexico.…
Arla - Reducing the emissions from campaign productions
Together with production agency Tag, Arla measured and reduced the CO2 emissions from three campaign shoot productions.
Quaker – Growing the Future of Oats for People & Planet
As part of the PepsiCo Positive (pep+) transformation, Quaker developed science-based crop intelligence to support sustainable…
Levi's - Buy Better, Wear Longer
Good things come to those who wear their jeans longer
Volvo - Climate Change Crash test
Ensuring safety inside and outside of the car.
Nike - Sneakerheads 4 Sustainability
Hot sneakers, cool planet
Third Party Tools
Ad Net Zero
An initiative to reduce the carbon impact of UK advertising to real net zero by end 2030
Free training and resources, access to albert's renewable energy and offsetting schemes. A carbon calculator and certification scheme will follow later in 2021
Ellen Macarthur Foundation
Circulytics tool for measuring circularity
The Exponential Roadmap initiative
How to halve your emissions