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Planet Pledge
A plan to make marketing part of the solution
Companies across a multitude of sectors are taking action to address the UN Sustainable Development Goals (SDGs).
But our industry as a whole has a conundrum to reconcile. Traditionally seen as a ‘consumption driver,’ is marketing at odds with sustainable life? Or can instead be a catalyst for more sustainable thinking and behaviours?
Planet Pledge is a CMO-led framework designed to galvanise action from marketers to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
Saving our planet is now a communications challenge
The Pledges
Commit
to being a part of, and a champion for, the global Race to Zero campaign, and encourage your marketing supply chain to do the same
Scale
the capability of marketing organisations to lead for climate action, by providing tools and guidance for your marketers and agencies
Harness
the power of your marketing communications to drive more sustainable consumer behaviours
Reinforce
a trustworthy marketing environment, where sustainability claims can be easily substantiated so that consumers can trust the marketing messages they are presented with
Pledge Signatories
Pledge Partners
What marketing leaders say
Planet Pledge Learning Hub
Planet Pledge
START HERE
START HERE Learning Hub
Discover how you can lead your brands' response to climate change, contribute to efforts across the wider marketing industry and help consumers act more sustainably.Accessible for Pledge Signatories only
Sustainability Stories
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PepsiCo - Driving impact at the 2024 UCL final
Read more about "PepsiCo - Driving impact at the 2024 UCL final"Pepsi piloted simple, fun and engaging sustainability solutions for fans to win rewards for recycling.
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Mastercard - A Journey to reach Net Zero by 2040
Read more about "Mastercard - A Journey to reach Net Zero by 2040"In a world where sustainability is no longer a choice but a necessity, Mastercard embarked on an ambitious journey to reach Net Zero…
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Telefonica - Eco Rating, an environmental scoring system for mobile phones
Read more about "Telefonica - Eco Rating, an environmental scoring system for mobile phones"Telefónica teamed up with four other major mobile networks – Deutsche Telekom, Orange, Telia and Vodafone – to…
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Reckitt - Virtual Productions
Read more about "Reckitt - Virtual Productions"Reckitt embraces their virtual studio, so they can move at pace and at scale, be more creative than ever before and have less impact…
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Pernod Ricard - Kahlúa's sustainable coffee farming
Read more about "Pernod Ricard - Kahlúa's sustainable coffee farming"In 2017, Kahlúa embarked on a 10-year programme to develop sustainable coffee farming in its home region of Veracruz, Mexico.…
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Arla - Reducing the emissions from campaign productions
Read more about "Arla - Reducing the emissions from campaign productions"Together with production agency Tag, Arla measured and reduced the CO2 emissions from three campaign shoot productions.
