Overview
Sustainability Stories

Can marketing help build a more sustainable future for our planet?
Marketing communications can promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN Sustainable Development Goals (SDGs).
Signatory companies to WFA’s Planet Pledge commit to harnessing the power of their communications to promote sustainable behaviours, which are in line with the SDGs, with their employees and consumers at large.
To help enable this, WFA has committed to sharing successful initiatives in order to inspire more companies to take action. This collection of sustainability stories is the first step on that journey.
We would welcome information about your own experiences and actions (anonymously if you prefer). You can share your story here.
Case studies
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Levi's - Buy Better, Wear Longer
Good things come to those who wear their jeans longer
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Nike - Sneakerheads 4 Sustainability
Hot sneakers, cool planet
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LEGO - Hit Replay
Sustainbility is child's play, really!
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adidas - Flotsam to fashion
Fashion that is anything but trashy
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Mars - Adopt away!
Finding forever homes for furry friends
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VW - Online and environmentally friendly
Surfing sensibly, driving sustainability
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IKEA - B(l)ack Friday
Reuse, recycle, rebate!
Case studies
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Volvo - Climate Change Crash test
Ensuring safety inside and outside of the car.
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Diageo - Drink sustainably
Looking ahead to a more sustainable future
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Danone - Integrating sustainability
Healthy food, healthy planet, healthy company
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Mastercard - Card-carrying tree lovers
Partnering for the planet? Priceless!
Case studies
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Case studies pending
See what's coming up next
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Case studies pending
Check back soon!