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Media Governance & Guardianship
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Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectivenessKnowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticWFA Outlook report: Media inflation set to rise in 2025 and 2026
Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"9 out of 10 top global markets expected to see prices rise more than in 2024.
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Audience measurementBrand safetyMedia governanceBrand safetyHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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ChannelsAre you retail media ready?
Read more about "Are you retail media ready?"Retail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media…
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ProgrammaticMarketing procurementBenchmark: Programmatic models
Read more about "Benchmark: Programmatic models"WFA member benchmark exploring how members are structuring programmatic models
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurementMedia price inflation falls marginally in WFA’s Outlook poll of predictions
Read more about "Media price inflation falls marginally in WFA’s Outlook poll of predictions"TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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ProgrammaticMedia literacySpotlight: ANA Programmatic Media Supply Chain Study
Read more about "Spotlight: ANA Programmatic Media Supply Chain Study"Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Brand safetyMedia transparencyBrand safetyWFA response to Adalytics report on Google Search advertising
Read more about "WFA response to Adalytics report on Google Search advertising"Please note that GARM was discontinued on August 8. See more here.
21 December 2023, an update on the article published…
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Media governanceMedia budgets are on the rise, finds WFA and Ebiquity annual research
Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
Our upcoming events
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For senior European public/government affairs professionals and national advertiser associations
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How can local media agency contracts be adapted and expanded across multiple markets?
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Open to anyone with a stake in marketing and children.
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Join Europe’s First Forum on Sustainable, Inclusive & Accessible Marketing, Media, and Advertising!
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
This meeting will be taking place in New York City on the 3rd of December, from 9:00am to 12:00 noon EST (15:00 to 18:00 CET).
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Join us in New York where we will be uniting WFA’s marketing communities around a common goal.
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