Why a Planet Pledge?
WFA Planet Pledge is a CMO-led framework designed to galvanise action from brand owners, to help make marketing part of the solution.
Planet Pledge
A plan to make marketing part of the solution
Companies across a multitude of sectors are taking action to address the UN Sustainable Development Goals (SDGs).
But our industry as a whole has a conundrum to reconcile. Traditionally seen as a ‘consumption driver,’ is marketing at odds with sustainable life? Or can instead be a catalyst for more sustainable thinking and behaviours?
Planet Pledge is a CMO-led framework designed to galvanise action from marketers to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
Saving our planet is now a communications challenge
The Pledges
Commit
to being a part of, and a champion for, the global Race to Zero campaign, and encourage your marketing supply chain to do the same
Scale
the capability of marketing organisations to lead for climate action, by providing tools and guidance for your marketers and agencies
Harness
the power of your marketing communications to drive more sustainable consumer behaviours
Reinforce
a trustworthy marketing environment, where sustainability claims can be easily substantiated so that consumers can trust the marketing messages they are presented with
Pledge Signatories
Pledge Partners
What marketing leaders say
Planet Pledge Learning Hub
Planet Pledge
Start here
Start here Learning Hub
Discover how you can lead your brands' response to climate change, contribute to efforts across the wider marketing industry and help consumers act more sustainably.
Third Party Tools
Sustainability Stories
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Levi's - Buy Better, Wear Longer
Read more about "Levi's - Buy Better, Wear Longer"Good things come to those who wear their jeans longer
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Volvo - Climate Change Crash test
Read more about "Volvo - Climate Change Crash test"Ensuring safety inside and outside of the car.
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Nike - Sneakerheads 4 Sustainability
Read more about "Nike - Sneakerheads 4 Sustainability"Hot sneakers, cool planet
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LEGO - Hit Replay
Read more about "LEGO - Hit Replay"Sustainbility is child's play, really!
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Diageo - Drink sustainably
Read more about "Diageo - Drink sustainably"Looking ahead to a more sustainable future
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adidas - Flotsam to fashion
Read more about "adidas - Flotsam to fashion"Fashion that is anything but trashy