Planet Pledge

plan to make marketing part of the solution

Companies across a multitude of sectors are taking action to address the UN Sustainable Development Goals (SDGs).

But our industry as a whole has a conundrum to reconcile. Traditionally seen as a ‘consumption driver,’ is marketing at odds with sustainable life? Or can instead be a catalyst for more sustainable thinking and behaviours?

Planet Pledge is a CMO-led framework designed to galvanise action from marketers to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

Why a Planet Pledge?

WFA Planet Pledge is a CMO-led framework designed to galvanise action from brand owners, to help make marketing part of the solution.

Saving our planet is now a communications challenge

Sir David Attenborough
The Pledge

The Pledges



to being a part of, and a champion for, the global Race to Zero campaign, and encourage your marketing supply chain to do the same



the capability of marketing organisations to lead for climate action, by providing tools and guidance for your marketers and agencies



the power of your marketing communications to drive more sustainable consumer behaviours



a trustworthy marketing environment, where sustainability claims can be easily substantiated so that consumers can trust the marketing messages they are presented with

Pledge Signatories

Get involved

Pledge Partners


What marketing leaders say

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Third Party Tools

Sustainability Stories

Sustainability Stories

  1.    Levi's - Buy Better, Wear Longer

    Levi's - Buy Better, Wear Longer

    Good things come to those who wear their jeans longer

    Read more about "Levi's - Buy Better, Wear Longer"
  2.    Volvo - Climate Change Crash test

    Volvo - Climate Change Crash test

    Ensuring safety inside and outside of the car.

    Read more about "Volvo - Climate Change Crash test"
  3.    Nike - Sneakerheads 4 Sustainability

    Nike - Sneakerheads 4 Sustainability

    Hot sneakers, cool planet

    Read more about "Nike - Sneakerheads 4 Sustainability"
  4.    LEGO - Hit Replay

    LEGO - Hit Replay

    Sustainbility is child's play, really!

    Read more about "LEGO - Hit Replay"
  5.    Diageo - Drink sustainably

    Diageo - Drink sustainably

    Looking ahead to a more sustainable future

    Read more about "Diageo - Drink sustainably"
  6.    adidas - Flotsam to fashion

    adidas - Flotsam to fashion

    Fashion that is anything but trashy

    Read more about "adidas - Flotsam to fashion"
More stories