Companies across a multitude of sectors are taking action to address the UN Sustainable Development Goals (SDGs).
But our industry as a whole has a conundrum to reconcile. Traditionally seen as a ‘consumption driver,’ is marketing at odds with sustainable life? Or can instead be a catalyst for more sustainable thinking and behaviours?
Planet Pledge is a CMO-led framework designed to galvanise action from marketers to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
WFA Planet Pledge is a CMO-led framework designed to galvanise action from brand owners, to help make marketing part of the solution.
Saving our planet is now a communications challenge
to being a part of, and a champion for, the global Race to Zero campaign, and encourage your marketing supply chain to do the same
the capability of marketing organisations to lead for climate action, by providing tools and guidance for your marketers and agencies
the power of your marketing communications to drive more sustainable consumer behaviours
a trustworthy marketing environment, where sustainability claims can be easily substantiated so that consumers can trust the marketing messages they are presented with
Good things come to those who wear their jeans longer
Ensuring safety inside and outside of the car.
Hot sneakers, cool planet
Sustainbility is child's play, really!
Looking ahead to a more sustainable future
Fashion that is anything but trashy
