Advertising Expenditure Forecast
Dentsu Ad Spend Report (May 2023)
This report is the latest dentsu ad spend forecasts for 2023.
Among some of the key points in the report:
- Global advertising spend is forecast to increase by $23.0 billion in 2023.
- Asia-Pacific is projected to grow the fastest in 2023 by 4.6%, the Americas by 2.9% and EMEA by 1.9%.
- Digital is forecast to grow by 7.8% ($30.6 billion) YOY.
- Total TV ad spend is projected to decline by 3.1% in 2023 to reach $170.2 billion, before growing again by 4.0% in 2024.
- Momentum in the out-of-home (OOH) market continues with 3.8% growth in 2023.