Advertising Expenditure Forecast
Access Zenith's 2020 Advertising Expenditure Forecasts now
Pre-Covid-19, the global ad industry was predicted to grow by over 4% in 2020, to represent US$666 billion. As with all industries, the ad market has been radically destabilised and these predictions will need revision.
WFA is partnering with Zenith to give members access to Zenith’s regularly updated global Advertising Expenditure Forecasts.
The report includes spend data by medium and by year for 82 markets and includes historical data backdated to 2008. Also included are background economic data such as GDP growth and consumer price inflation rates, which help put the advertising expenditure figures into context.
Latest report issued: December 2019 (new reports will be issued on a quarterly basis)