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I subscribeMeeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024
Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…
Discover the Future of Cross-Media Measurement
WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation…
A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its…
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 29…
Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…
For senior marketers that lead or are involved in the capability building of their marketing teams.
Open to all GARM members
Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to all GARM members
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.