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Industry issues
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Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectivenessKnowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technologyAI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
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Food marketingMarketing to childrenFive key policy priorities marketers need to know about
Read more about "Five key policy priorities marketers need to know about"With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm…
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Digital policyMarketing to childrenMarketing lawIreland’s Online Safety Code: Implications for advertisers
Read more about "Ireland’s Online Safety Code: Implications for advertisers"An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms.
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Marketing to childrenRAC Programme Meeting Overview (September 2024)
Read more about "RAC Programme Meeting Overview (September 2024)"Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 25 September 2024
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Digital policyMarketing lawPAG Meeting Overview (September 2024)
Read more about "PAG Meeting Overview (September 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024
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Digital policyMarketing lawAI (Artificial Intelligence)AIWFA Regulatory Tracker: Gen AI Transparency Obligations
Read more about "WFA Regulatory Tracker: Gen AI Transparency Obligations"An overview of AI transparency obligations key markets globally
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Audience measurementBrand safetyMedia governanceBrand safetyHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
Read more about "This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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Digital policyAI (Artificial Intelligence)AI
Consumer perspectives on AI in advertising & marketing
Read more about "Consumer perspectives on AI in advertising & marketing"Keep track of consumers expectations and perspectives on the use of generative AI in advertising and…
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Digital policyMarketing technologyAIMarketing technologyMarketing technologyAI Community, September 17th, 2024
Read more about "AI Community, September 17th, 2024"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
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How can local media agency contracts be adapted and expanded across multiple markets?
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This meeting will be taking place in New York City on the 3rd of December, from 9:00am to 12:00 noon EST (15:00 to 18:00 CET).
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