Sourcing Forum - About
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Topic: The impact of GenAI on partner management
This session will explore how GenAI is reshaping client-agency commercial relationships e.g. evolving remuneration models and contracts, and the role that marketing procurement might play.
This member-only meeting will give WFA peers the chance to come together to tackle common challenges & identify potential solutions in a ‘warts-and-all’ format under the Chatham House Rule.
This is an invitation-only event with no agencies, consultants nor platforms, just global marketing sourcing leaders sharing with, and learning from, their peers.
3:00PM – 4:30PM London | 11:00AM - 12:30AM New York | Other timezones
Chatham House / not recording. Only for WFA members.
