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I subscribeWFA member benchmark on recommended PR agencies
WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…
WFA member benchmark on recommended market research sources of data for market research agency benchmarks
WFA member benchmark on recommended POSM production services across Europe
WFA member benchmark on recommended packaging design agencies.
WFA webinar on in-house agency trends and challenges
Sponsorship has grown up.
For many brands, sponsorship used to be viscerally driven, often without any strategy and often…
WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…
Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…
For senior marketers that lead or are involved in the capability building of their marketing teams.
Open to all GARM members
Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to all GARM members
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.