In-House Forum meeting overview (Jan 2025)

WFA’s Marketing Capability forum came together for a remote session focusing on advancing in-house production with DEI practices and technology innovation. Highlights from the session include:

1. Findings from WFA’s DEI in Content Production guide shaped our first presentation around how marketers can better incorporate best inclusivity practices within the production process. The presenter shared on factors to ensure inclusivity on and off a production set, as well as their organisation’s talent charter, which has increased satisfaction and positive conduct ratings.
2. Our next presenter shared on their organisation’s production transformation, which included a shift to system modularity, virtual production, project bundling, and centralisation. Specifically, the presenter shared the process of this transformation and the benefits of utilising a virtual studio environment and the recycling of components, both of which resulted in cost savings and reduction of CO2 emissions.
3. The roundtable discussion explored benefits, challenges, and potential technical requirements for virtual studios. Furthermore, members shared on their own in-house agency use of AI in creative production and where they choose to utilise this technology.

WFA members can access the meeting overview below.