Benchmark: Global Marketing Organisation Scale

In this report, members of WFA’s CMO Forum were asked to respond to specific questions around the size of their global marketing organisations (as well as specifically for media/digital).

Some of the areas explored in this benchmark include:

1. Geographic focus of those organisations (centralised, de-centralised or hybrid)
2. Where headcount sits between global-regional and local
3. The scale of organisational change
4. What changes have been happening and what’s expected
5. What they have learned from their journeys

17 CMOs took part. 

To read the full results WFA members can download the report below.