WFA reveals first speakers and agenda for Global Marketer Week in London

WFA has revealed first speakers and agenda for Global Marketer Week 2027 as registrations open for the event, which runs between 20-23 April. 

Additions to the traditional programme include a Sustainable and Inclusive Marketing Forum running alongside an AI Community meeting on Tuesday, April 20, as well as a first Global Marketer Week meeting of WFA’s Marketing Capability Forum on Wednesday, April 21.

These sessions complete WFA’s traditional programme of meetings for its other Forums including Media, Insight, Sourcing and Policy on the Wednesday, and the National Associations Council on Friday, April 23.

The first speakers for the Global Marketer Conference, which is being co-hosted with UK advertiser association ISBA on Thursday, April 22, and will host more than 1,000 senior marketers from around the world, have also been revealed.

Among the CMOs and industry experts who will share how they're tackling marketing challenges, innovating with AI and delivering measurable results are:

• Jane Wakely, Executive VP, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo;
• Paul Anthony 'PK' Katimbang, Global Chief Marketing Officer at Haleon;
• Sir John Hegarty, Co-founder & Creative Director at The Business of Creativity; and
• Andrew Tindall, Chief Growth Officer at System1

Global Marketer Week 2027 will be held across many of London’s iconic venues including London’s County Hall, Central Hall Westminster and The Savoy Hotel.

Tickets are free of charge for senior marketers from companies in WFA membership with global or regional responsibilities, as well as for heads and representatives of national associations in membership. WFA members can sign up here.

Non-WFA members, marketers with national responsibilities including members of ISBA and other national associations can register for the Global Marketer Conference on April 22 with ISBA.