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Inclusive marketingWFA launches guide to inclusive insights to help strengthen consumer understanding
Read more about "WFA launches guide to inclusive insights to help strengthen consumer understanding"WFA has launched a new guide to inclusive insights, providing consumer insights leaders with a practical framework to embed inclusion into consumer research, data interpretation and strategic decision-making.
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Advertising & policyInclusive marketingEuropean Accessibility Act: What it means for marketers
Read more about "European Accessibility Act: What it means for marketers"A one-pager on the European Accessibility Act (EAA) which aims to improve the accessibility of key products and services for people with disabilities across the EU, and the potential implications for marketers.
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AIBias in AI and Inclusive Prompting with Creative Equals
Read more about "Bias in AI and Inclusive Prompting with Creative Equals"Bias in AI and inclusive prompting: identifying and challenging bias in AI tools.
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Marketing procurementMarketing procurementMajor multinationals look to supplier diversity as they seek to appeal to a broader consumer base
Read more about "Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base"Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and availability persist. A new WFA playbook offers voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Inclusive marketingScared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when it cost a mere $32 and I DIDN’T BUY ANY. The second was in 2016 when I launched a satirical website called Rent-a-Minority. My “Uber for diversity” let companies hire a minority on-demand when they needed to look inclusive. It was a commentary on superficial corporate DEI efforts. Reader, I got genuine enquiries from big businesses about my service. I could have made tons of money if I’d turned my joke service into a real one.
