Posts about Inclusive Marketing Community

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. European Accessibility Act: What it means for marketers
    Briefings & position papers
    Advertising & policyInclusive marketing

    European Accessibility Act: What it means for marketers

    WFA

    A one-pager on the European Accessibility Act (EAA) which aims to improve the accessibility of key products and services for people with disabilities across the EU, and the potential implications for marketers.

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  2. Bias in AI and Inclusive Prompting with Creative Equals
    Webinar
    AI

    Bias in AI and Inclusive Prompting with Creative Equals

    WFA

    Bias in AI and inclusive prompting: identifying and challenging bias in AI tools. 

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  3. Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Report
    Marketing procurementMarketing procurement

    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base

    Alice Tomlinson

    Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and availability persist. A new WFA playbook offers voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.

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  4. Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
    Expert opinion
    Inclusive marketing

    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    Arwa Mahdawi

    I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when it cost a mere $32 and I DIDN’T BUY ANY. The second was in 2016 when I launched a satirical website called Rent-a-Minority. My “Uber for diversity” let companies hire a minority on-demand when they needed to look inclusive. It was a commentary on superficial corporate DEI efforts. Reader, I got genuine enquiries from big businesses about my service. I could have made tons of money if I’d turned my joke service into a real one.

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