Supplier Diversity Playbook

Supplier Diversity Playbook

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Supplier Diversity Playbook

Guidance and case studies on supplier diversity programmes

Close to 1 in 4 companies have been working on this area for more than a decade, yet challenges around tracking and availability persist. This new WFA playbook offers voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.

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Supplier Diversity Playbook

Supplier Diversity Playbook

The results are based on 48 responses from 47 companies with a global annual advertising spend of $81.7 billion.
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Why is this playbook important?

New research from the WFA finds that key challenges such as measurement and identifying potential partners persist.

58% of respondents

said difficulty in tracking or measuring supplier diversity metrics is a key challenge

41% of respondents

said they were comprehensively measuring against their supplier diversity metrics

55% of respondents

said they either have limited or no tracking, with 4% running partial tracking programmes

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