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Alice Tomlinson

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  1. Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Report
    26 November 2024 at 15:51
    Marketing procurementMarketing procurement

    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base

    Alice Tomlinson

    Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and availability persist. A new WFA playbook offers voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.

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