Posts about Global Marketer Week

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1.    Global Marketer Week 2027: dates confirmed for London
    Global Marketer Week

    Global Marketer Week 2027: dates confirmed for London

    Global Marketer Week 2027 will take place from 20-23 April in London. The Global Marketer Conference, WFA's annual flagship event, will be co-hosted with UK national advertiser associations, ISBA, on 22 April 2027.

    Read more about "Global Marketer Week 2027: dates confirmed for London"
  2.    How can marketers unlock creative excellence?
    CreativityGlobal Marketer Week

    How can marketers unlock creative excellence?

    Industry leaders discuss the importance of creativity and how to build it across brand organisations.

    Read more about "How can marketers unlock creative excellence?"
  3.    WFA heads to London for Global Marketer Week 2027
    Global Marketer Week

    WFA heads to London for Global Marketer Week 2027

    WFA's annual flagship event will take place in April in London

    Read more about "WFA heads to London for Global Marketer Week 2027"
  4.    WFA names new leadership team for 2026
    Global Marketer Week

    WFA names new leadership team for 2026

    Marketers from Driscoll’s, Ikea and Nissan join Executive Committee

    Read more about "WFA names new leadership team for 2026"
  5.    Global Marketer Week kicks off in Stockholm
    Global Marketer Week

    Global Marketer Week kicks off in Stockholm

    A day-by-day summary of WFA's flagship event

    Read more about "Global Marketer Week kicks off in Stockholm"
  6.    Three more CMOs to speak at WFA Global Marketer Conference in Stockholm
    Global Marketer Week

    Three more CMOs to speak at WFA Global Marketer Conference in Stockholm

    Marketing leaders from Arla Foods, Mars and Opella are among those joining the line-up for April 23 event

    Read more about "Three more CMOs to speak at WFA Global Marketer Conference in Stockholm"
  7.    Global Marketer Week 2026: Forum speakers and agendas
    Global Marketer Week

    Global Marketer Week 2026: Forum speakers and agendas

    WFA’s Forum meetings at Global Marketer Week 2026 in Stockholm will bring together peers to address their priority challenges. These sessions benefit from being led by senior members from the WFA network.  

    Read more about "Global Marketer Week 2026: Forum speakers and agendas"
  8.    Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.
    Global Marketer Week

    Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.

    Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.

    Read more about "Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries."
  9.    First speakers announced for Global Marketer Conference 2026
    Global Marketer WeekCMO Forum

    First speakers announced for Global Marketer Conference 2026

    WFA heads to Stockholm for its annual event for senior marketers from April 21-24

    Read more about "First speakers announced for Global Marketer Conference 2026"
  10.    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
    Global Marketer WeekHalo

    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the first quarter of 2025 that you might have missed:

    Read more about "In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo"
  11.    Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)
    Advertising & policyGlobal Marketer Week

    Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)

    An overview of the Policy Forum held in Brussels on 19 March 2025

    Read more about "Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)"
  12.    Marketing leaders highlight key trends at Global Marketer Week 2025
    CreativityGlobal Marketer WeekAICMO

    Marketing leaders highlight key trends at Global Marketer Week 2025

    Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in Brussels between April 18 and 21.

    Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"
  13.    Highlights from Global Marketer Week 2025
    Global Marketer Week

    Highlights from Global Marketer Week 2025

    Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry. View more highlights and speaker sessions at gmw.wfanet.org.

    Read more about "Highlights from Global Marketer Week 2025"
  14.    WFA research identifies drivers of successful marketing organisations
    Global Marketer WeekCMO Forum

    WFA research identifies drivers of successful marketing organisations

    New WFA research, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing. Senior marketers share their views on the back of the research.

    Read more about "WFA research identifies drivers of successful marketing organisations"
  15.    Allwyn Chief Brand Officer David Wheldon named as new WFA President
    Global Marketer Week

    Allwyn Chief Brand Officer David Wheldon named as new WFA President

    Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior executives from First Bank of Nigeria, Kenvue and Nissan join CMOs from Cathay Pacific, Etihad, Nestlé, Nissan, PepsiCo and L’Oréal on WFA leadership team.

    Read more about "Allwyn Chief Brand Officer David Wheldon named as new WFA President"
  16.    WFA prepares for biggest ever Global Marketer Week
    Global Marketer Week

    WFA prepares for biggest ever Global Marketer Week

    More than 2,000 delegates from over 40 countries set to benefit from trends, insights and networking opportunities at the event in Brussels.

    Read more about "WFA prepares for biggest ever Global Marketer Week"
  17.    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
    Global Marketer WeekCMO Forum

    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties

    As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.

    Read more about "Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties"
  18.    L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
    Global Marketer Week

    L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage

    WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the centrepiece of Global Marketer Week 2025.

    Read more about "L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage"
  19.    Global Marketer Week heads to Brussels
    Global Marketer Week

    Global Marketer Week heads to Brussels

    Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian national advertiser association.

    Read more about "Global Marketer Week heads to Brussels"
  20.    Every brand needs a stronger insight function
    Media & analyticsGlobal Marketer WeekForum Connect

    Every brand needs a stronger insight function

    Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana Danila, Senior Manager, Global Insights at WFA, makes the case for greater investment.

    Read more about "Every brand needs a stronger insight function"
  21.    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
    Digital policyCreativityGlobal Marketer WeekInclusive marketingAI

    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger impact.

    Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"