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Global Marketer Week 2027 will take place from 20-23 April in London. The Global Marketer Conference, WFA's annual flagship event, will be co-hosted with UK national advertiser associations, ISBA, on 22 April 2027.
Industry leaders discuss the importance of creativity and how to build it across brand organisations.
WFA's annual flagship event will take place in April in London
Marketers from Driscoll’s, Ikea and Nissan join Executive Committee
A day-by-day summary of WFA's flagship event
Marketing leaders from Arla Foods, Mars and Opella are among those joining the line-up for April 23 event
WFA’s Forum meetings at Global Marketer Week 2026 in Stockholm will bring together peers to address their priority challenges. These sessions benefit from being led by senior members from the WFA network.
Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.
WFA heads to Stockholm for its annual event for senior marketers from April 21-24
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the first quarter of 2025 that you might have missed:
An overview of the Policy Forum held in Brussels on 19 March 2025
Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in Brussels between April 18 and 21.
Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry. View more highlights and speaker sessions at gmw.wfanet.org.
New WFA research, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing. Senior marketers share their views on the back of the research.
Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior executives from First Bank of Nigeria, Kenvue and Nissan join CMOs from Cathay Pacific, Etihad, Nestlé, Nissan, PepsiCo and L’Oréal on WFA leadership team.
More than 2,000 delegates from over 40 countries set to benefit from trends, insights and networking opportunities at the event in Brussels.
As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.
WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the centrepiece of Global Marketer Week 2025.
Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian national advertiser association.
Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana Danila, Senior Manager, Global Insights at WFA, makes the case for greater investment.
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger impact.