Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
weblog author
weblog list by author
-
How brands are unlocking insights with mature knowledge management systems
Read more about "How brands are unlocking insights with mature knowledge management systems"WFA research reveals that many of the world’s biggest brands are still struggling to access full value from the knowledge they hold within their organisations.
-
Culture5 lessons for building an impactful career in Insights
Read more about "5 lessons for building an impactful career in Insights"Career paths are rarely linear in Insights. Ioana Danila, WFA's Insight Forum lead, sums up key challenges and opportunities for professionals seeking to elevate their role within an organisation, drawing from conversations between senior Insights leaders at recent WFA events.
-
Media & analyticsThe rise of insights partnerships
Read more about "The rise of insights partnerships"Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global Insights at WFA, explains how insights leaders can unlock greater strategic impact through stronger partnerships.
-
Media & analyticsAIHow AI could augment human insights
Read more about "How AI could augment human insights"New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at the WFA, explains how it is enabling a more strategic approach.
-
Media & analyticsGlobal Marketer WeekForum ConnectEvery brand needs a stronger insight function
Read more about "Every brand needs a stronger insight function"Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana Danila, Senior Manager, Global Insights at WFA, makes the case for greater investment.
-
Media & analyticsThe new rules for successful insights teams
Read more about "The new rules for successful insights teams"New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver maximum impact. Ioana Danila, Senior Manager, Global Insights at WFA, explains.
