Global Marketer Week 2027: dates confirmed for London

Global Marketer Week will bring together in London WFA's global network of client-side brand leaders for a week of peer-to-peer forums, cross-function sessions and networking, from 20 to 23 April 2027. 

The event kicks off on Tuesday, 20 April, with WFA's leadership meetings, alongside the AI Forum. New for 2027, an Inclusive and Sustainable Marketing Forum will run in the same slot, giving members a dedicated space to focus on these areas of brand growth.

WFA's peer-to-peer forums are scheduled for Wednesday, 21 April. The CMO, Media, Insight, Sourcing and Policy Forums will each bring together client-side leaders working in that specific function to share practice and troubleshoot common challenges. A new Capability Forum has been added this year, focused on the skills and structures marketing teams need to keep up with the rest of the agenda.

The Global Marketer Conference, the week's flagship day and the one open to a wider audience beyond WFA membership, will take place on Thursday, 22 April.

Friday, 23 April, closes the week with the National Associations Council, where representatives of WFA's network of national advertiser associations meet.

Further details on venues and speakers will be announced in the coming weeks. Registration will open in early October at www.globalmarketerweek.com. Participation to the week's events is complimentary for WFA members in global and regional roles.