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Marketing effectivenessIs marketing effective in a world of indifference?
Read more about "Is marketing effective in a world of indifference?"Marketing is under pressure, budgets are tight, and the data we rely on to prove our value is increasingly being questioned. Lex Bradshaw-Zanger, Chief Business Capabilities & Innovation Officer, SAPMENA at L'Oréal, explores marketing’s crisis of confidence
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Global Marketer of the YearWFA names expert jury for 2026 Global Marketer of the Year
Read more about "WFA names expert jury for 2026 Global Marketer of the Year"Leading marketers from Burger King, Essity, General Motors, LEGO, IKEA, Shiseido join panel
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Global Marketer WeekCMO ForumWFA reveals first speakers and agenda for Global Marketer Week in London
Read more about "WFA reveals first speakers and agenda for Global Marketer Week in London"Speakers include Haleon, Pepsi, The Business of Creativity and System1
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National associations to meet in Warsaw
Read more about "National associations to meet in Warsaw"Heads of national associations from around the world gather in Warsaw on 22–23 October to discuss growth, measurement, retail media and AI
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LATAM regional meeting comes to Central America for the first time
Read more about "LATAM regional meeting comes to Central America for the first time"Guatemala's AAG hosts the 2026 LATAM regional meeting, supported by advertiser associations of Costa Rica and El Salvador
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Canadian advertisers present their top industry honour for 2026
Read more about "Canadian advertisers present their top industry honour for 2026"ACA in Canada presents its 2026 Gold Medal Award to Brunico Communications' Mary Maddever for her contribution to Canadian marketing
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Cross-media measurement advances in Belgium and India
Read more about "Cross-media measurement advances in Belgium and India"UBA backs Belgium's CIM ONE cross-media measurement framework, while ISA in India explores a Halo-based system starting with video
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Global Marketer WeekGlobal Marketer Week 2027: dates confirmed for London
Read more about "Global Marketer Week 2027: dates confirmed for London"Global Marketer Week 2027 will take place from 20-23 April in London. The Global Marketer Conference, WFA's annual flagship event, will be co-hosted with UK national advertiser associations, ISBA, on 22 April 2027.
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Nordic study finds AI boosts marketing productivity, but proving business value remains a key challenge – research spotlight
Read more about "Nordic study finds AI boosts marketing productivity, but proving business value remains a key challenge – research spotlight"Brand Marketing Sweden, ANFO (Norway) and Dansk Annoncørforening (Denmark) back a Kapero study on how marketing departments are changing as AI speeds up output
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UK and German advertisers take stock of retail media – research spotlight
Read more about "UK and German advertisers take stock of retail media – research spotlight"ISBA in the UK and OWM in Germany publish new retail media research on capabilities, investment and standards
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Women leaders of Brazilian associations share lessons in new ABA book
Read more about "Women leaders of Brazilian associations share lessons in new ABA book"ABA in Brazil publishes a book with chapters from 29 women who lead Brazilian industry associations
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Global Marketer of the YearNominations open for Global Marketer of the Year 2026
Read more about "Nominations open for Global Marketer of the Year 2026"Annual award celebrates global and regional marketers and the work they do to strengthen their brands and businesses.
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Marketing structureMarketing capabilitiesL’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum
Read more about "L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum"WFA's Marketing Capability Forum brings together senior marketers looking to build and evolve high-performing marketing teams.
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Merger and rebrand bring new names in Australia and Sweden
Read more about "Merger and rebrand bring new names in Australia and Sweden"The AANA is now the Marketing Association of Australia, while Sveriges Annonsörer becomes Brand Marketing Sweden
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Global Marketer WeekWFA heads to London for Global Marketer Week 2027
Read more about "WFA heads to London for Global Marketer Week 2027"WFA's annual flagship event will take place in April in London
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Retail media & ecommerceDutch industry charts a course for retail media
Read more about "Dutch industry charts a course for retail media"Advertisers, agencies and retailers in the Netherlands publish a first mapping of the retail media landscape and reach initial agreements on measurement
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Marketing effectivenessThe commercial power of brands - research spotlight
Read more about "The commercial power of brands - research spotlight"Study from Norway shows the effect of brands in keyword advertising
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Client & agency relationsThe rise of principal media - research spotlight
Read more about "The rise of principal media - research spotlight"A new ANA study and recent guidance from ISBA on principal media highlight that the marketing industry is embracing new ways of buying media faster than it is putting guardrails in place.
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Leadership changes in Kenya, Malaysia and Paraguay
Read more about "Leadership changes in Kenya, Malaysia and Paraguay"MSK (Kenya) appoints new CEO
MAA (Malaysia), CAP (Paraguay) and national associations across Europe elect new board leadership
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Cross-media measurementCross-media measurement takes shape in Spain with MAPA
Read more about "Cross-media measurement takes shape in Spain with MAPA"AEA leads development of Spanish cross-media measurement solution
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Institute of Marketing in Malawi joins WFA
Read more about "Institute of Marketing in Malawi joins WFA"IMM joins WFA's network of national associations in more than 60 countries
