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Global Marketer WeekGlobal Marketer Week 2027: dates confirmed for London
Read more about "Global Marketer Week 2027: dates confirmed for London"Global Marketer Week 2027 will take place from 20-23 April in London. The Global Marketer Conference, WFA's annual flagship event, will be co-hosted with UK national advertiser associations, ISBA, on 22 April 2027.
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Global Marketer of the YearNominations open for Global Marketer of the Year 2026
Read more about "Nominations open for Global Marketer of the Year 2026"Annual award celebrates global and regional marketers and the work they do to strengthen their brands and businesses.
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Marketing structureMarketing capabilitiesL’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum
Read more about "L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum"WFA's Marketing Capability Forum brings together senior marketers looking to build and evolve high-performing marketing teams.
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Global Marketer WeekWFA heads to London for Global Marketer Week 2027
Read more about "WFA heads to London for Global Marketer Week 2027"WFA's annual flagship event will take place in April in London
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Retail media & ecommerceDutch industry charts a course for retail media
Read more about "Dutch industry charts a course for retail media"Advertisers, agencies and retailers in the Netherlands publish a first mapping of the retail media landscape and reach initial agreements on measurement
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Marketing effectivenessThe commercial power of brands - research spotlight
Read more about "The commercial power of brands - research spotlight"Study from Norway shows the effect of brands in keyword advertising
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Client & agency relationsThe rise of principal media - research spotlight
Read more about "The rise of principal media - research spotlight"A new ANA study and recent guidance from ISBA on principal media highlight that the marketing industry is embracing new ways of buying media faster than it is putting guardrails in place.
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Leadership changes in Kenya, Malaysia and Paraguay
Read more about "Leadership changes in Kenya, Malaysia and Paraguay"MSK (Kenya) appoints new CEO
MAA (Malaysia), CAP (Paraguay) and national associations across Europe elect new board leadership
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Cross-media measurementCross-media measurement takes shape in Spain with MAPA
Read more about "Cross-media measurement takes shape in Spain with MAPA"AEA leads development of Spanish cross-media measurement solution
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Institute of Marketing in Malawi joins WFA
Read more about "Institute of Marketing in Malawi joins WFA"IMM joins WFA's network of national associations in more than 60 countries
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Global Marketer WeekGlobal Marketer Week kicks off in Stockholm
Read more about "Global Marketer Week kicks off in Stockholm"A day-by-day summary of WFA's flagship event
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Trends & forecastsFIFA World Cup drives global media inflation to 4.4%, WFA Outlook
Read more about "FIFA World Cup drives global media inflation to 4.4%, WFA Outlook"Sharp increase in US price inflation against decrease in China
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Global Marketer WeekThree more CMOs to speak at WFA Global Marketer Conference in Stockholm
Read more about "Three more CMOs to speak at WFA Global Marketer Conference in Stockholm"Marketing leaders from Arla Foods, Mars and Opella are among those joining the line-up for April 23 event
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Influencer marketingWFA launches Creator Forum
Read more about "WFA launches Creator Forum"As investment rises in creators, the new WFA group aims to give members an edge in an evolving content landscape.
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Marketing strategyMarketing strategyWFA’s Asia Advisory Board invests in the next generation
Read more about "WFA’s Asia Advisory Board invests in the next generation"WFA has signed strategic partnership agreements with two leading educational establishments in Asia-Pacific to promote marketing to the new generation in the region.
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Global Marketer WeekGlobal Marketer Week 2026: Forum speakers and agendas
Read more about "Global Marketer Week 2026: Forum speakers and agendas"WFA’s Forum meetings at Global Marketer Week 2026 in Stockholm will bring together peers to address their priority challenges. These sessions benefit from being led by senior members from the WFA network.
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Global Marketer WeekGlobal Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.
Read more about "Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries."Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.
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National Associations in India, UK, Norway and Morocco change leadership
Read more about "National Associations in India, UK, Norway and Morocco change leadership"Four national associations have announced significant leadership transitions.
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Global Marketer WeekCMO ForumFirst speakers announced for Global Marketer Conference 2026
Read more about "First speakers announced for Global Marketer Conference 2026"WFA heads to Stockholm for its annual event for senior marketers from April 21-24
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AIKey WFA insight and best practice you may have missed in September and October
Read more about "Key WFA insight and best practice you may have missed in September and October"Here is a snapshot of what is available that you may have missed in the last couple of months.
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Brand purposeWFA holds LATAM regional meeting in Montevideo
Read more about "WFA holds LATAM regional meeting in Montevideo"WFA held a two-day regional meeting in Latin America in Montevideo between 29 September and 1 October. The event brought together over 100 senior client-side marketers with global and regional responsibilities to address issues ranging from The Future of Marketing, marketing transformation and marketing effectiveness to leveraging the power of AI to drive growth and effectively navigating policy issues in the region.
