AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media. 

Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.

As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.

Potential policy positions that will guide WFA's advocacy on the Digital Fairness Act’s future legislative process as well as next steps.

An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available data.

Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024

Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA research

Responsible marketing and brand purpose, the main areas for collaboration

WFA mebers can download the findings in Spanish here

Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and reputation.

WFA launches model Framework for Positive Marketing Behaviours to help foster collaboration and enable marketers to better manage risk and opportunity in a polarised world.

Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024