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Gabrielle Robitaille

Policy Director, WFA
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  1.    Marketing policy can no longer be an afterthought
    Advertising & policyBrand reputation

    Marketing policy can no longer be an afterthought

    The world is becoming increasingly volatile and brands cannot afford to ignore the strategic power of proactive policy approaches, says Gabrielle Robitaille, Director of Policy at WFA.

    Read more about "Marketing policy can no longer be an afterthought"
  2.    AI essentials: MIT reality check, the sustainability paradox, US deregulation and EU Code of Practice
    Marketing technologyAIMarketing technology

    AI essentials: MIT reality check, the sustainability paradox, US deregulation and EU Code of Practice

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media. 

    Read more about "AI essentials: MIT reality check, the sustainability paradox, US deregulation and EU Code of Practice"
  3.    How new rules could create a more trustworthy online ecosystem
    Advertising & policyDigital policy

    How new rules could create a more trustworthy online ecosystem

    Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services Act and Digital Markets Act.

    Read more about "How new rules could create a more trustworthy online ecosystem"