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AIMarketing procurement’s early AI steps
Read more about "Marketing procurement’s early AI steps"AI is rewiring the whole marketing economy, including marketing procurement. Laura Forcetti, Director, Marketing Asia-Pacific, and Global Sourcing, presents some industry-first research into the scale of adoption across the function.
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AIWFA Survey: AI for marketing procurement purposes
Read more about "WFA Survey: AI for marketing procurement purposes"This WFA survey seeks to identify general industry trends regarding the adoption and use of (Gen)AI in marketing procurement within the advertising sector.
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Agency managementSourcing Forum Meeting Overview (June 2025)
Read more about "Sourcing Forum Meeting Overview (June 2025)"This member-only forum explored how the tone set during the pitch process can determine the future relationship with agencies.
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Marketing procurementMarketing procurementSpotlight: Global Content Production: Evolution and Looking Ahead
Read more about "Spotlight: Global Content Production: Evolution and Looking Ahead"In this session, our guest and partner, Claire Randall, unpacks the key take-outs from our recent joint report, Global Content Production (2025 update)
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Forum ConnectSourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)
Read more about "Sourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)"Overview of the Sourcing Forum meeting held in Singapore on May 14th, as part of WFA Forum Connect.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview (April 2025)
Read more about "Sourcing Forum Meeting Overview (April 2025)"Overview of the Sourcing Forum meeting held remotely on the 2nd April 2025
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Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)
Read more about "Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)"Overview of the WFA Sourcing Forum meeting, held in Brussels as part of Global Marketer Week
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Marketing procurementAIMarketing procurementThe impact of GenAI on partner management
Read more about "The impact of GenAI on partner management"This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum meeting.
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Agency managementBenchmark: Innovation in production
Read more about "Benchmark: Innovation in production"WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)
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Marketing procurementMarketing procurementWFA research reveals new trends showing how brands are responding to changes in content production
Read more about "WFA research reveals new trends showing how brands are responding to changes in content production"Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a top focus.
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Global Marketer WeekCMO ForumGlobal Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
Read more about "Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties"As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.
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Marketing procurementMarketing structureMarketing procurementResearch: Global marketing procurement structures and operating models
Read more about "Research: Global marketing procurement structures and operating models"Access WFA’s research on global marketing procurement structures and operating models.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview, Forum Connect, New York (December 2024)
Read more about "Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)"Overview of the WFA Sourcing Forum meeting, held in New York as part of Forum Connect
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Forum ConnectCMO ForumUniting Minds and Functions in 2024
Read more about "Uniting Minds and Functions in 2024"WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very strength also risks exacerbating the global silos that we need to break down.
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Marketing procurementMarketing procurementMajor multinationals look to supplier diversity as they seek to appeal to a broader consumer base
Read more about "Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base"Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and availability persist. A new WFA playbook offers voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Marketing procurementMarketing operationsMarketing procurement
Benchmark: Scope of Work (SOW) Process
Read more about "Benchmark: Scope of Work (SOW) Process"WFA member benchmark exploring the SOW process
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview, Singapore (October 2024)
Read more about "Sourcing Forum Meeting Overview, Singapore (October 2024)"Overview of the WFA Sourcing Forum meeting, held in Singapore
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)
Read more about "Sourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)"Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview, Denmark (September 2024)
Read more about "Sourcing Forum Meeting Overview, Denmark (September 2024)"Overview of the WFA Sourcing Forum meeting, held in Denmark.
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Agency managementMarketing procurementMarketing procurement
Benchmark: Shopper Marketing
Read more about "Benchmark: Shopper Marketing"WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies
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Marketing procurementForum ConnectMarketing procurementSourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)
Read more about "Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)"Overview of the WFA Sourcing Forum meeting, held in Singapore as part of Forum Connect
