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AIMarketers move to make AI adoption more sustainable
Read more about "Marketers move to make AI adoption more sustainable"As global marketers adapt to AI, its environmental impact is set to become an issue of increasing importance, say Gabrielle Robitaille, Director of Policy, and Michelle McEvoy, Global Lead, Sustainable Marketing at WFA.
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SustainabilityRadical Innovation, latest in the series of WFA playbooks on Sustainable Marketing
Read more about "Radical Innovation, latest in the series of WFA playbooks on Sustainable Marketing"The latest in the series of playbooks on Sustainable Marketing from WFA and Kantar offers insights on innovation as a strategic growth driver.
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Sustainability
It’s time for radical innovation
Read more about "It’s time for radical innovation"Brands could create long-term wins through product, service and business model innovation.
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SustainabilityMedia transformationSpotlight: Managing CO2 emissions in media
Read more about "Spotlight: Managing CO2 emissions in media"Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments. As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.
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SustainabilitySpotlight: Sustainable Marketing 2030 - Creativity into Action
Read more about "Spotlight: Sustainable Marketing 2030 - Creativity into Action"Learn more about the role of creativity in sustainable transformation from WFA and Kantar.
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SustainabilitySustainability into Action
Read more about "Sustainability into Action"New series of WFA playbooks on sustainable marketing from WFA and Kantar offers marketers guidance on how to put theory into practice, starting with the power of storytelling.
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SustainabilityHow creativity can drive sustainable action
Read more about "How creativity can drive sustainable action"In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into practice for marketers. The first playbook, published in January 25, focuses on creativity.
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SustainabilityPepsiCo - Driving impact at the 2024 UCL final
Read more about "PepsiCo - Driving impact at the 2024 UCL final"Pepsi piloted simple, fun and engaging sustainability solutions for fans to win rewards for recycling.
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Advertising & policySustainability
Benchmark: Sustainable communication, advertising production and advertising behaviours
Read more about "Benchmark: Sustainable communication, advertising production and advertising behaviours"WFA member benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point of purchase, sustainable advertising production and auditing the portrayal of behaviours in advertising.
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Inclusive marketingScared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when it cost a mere $32 and I DIDN’T BUY ANY. The second was in 2016 when I launched a satirical website called Rent-a-Minority. My “Uber for diversity” let companies hire a minority on-demand when they needed to look inclusive. It was a commentary on superficial corporate DEI efforts. Reader, I got genuine enquiries from big businesses about my service. I could have made tons of money if I’d turned my joke service into a real one.
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SustainabilityMastercard - A Journey to reach Net Zero by 2040
Read more about "Mastercard - A Journey to reach Net Zero by 2040"In a world where sustainability is no longer a choice but a necessity, Mastercard embarked on an ambitious journey to reach Net Zero by 2040.
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Advertising & policyWFA Benchmark: Environmental Claims findings report
Read more about "WFA Benchmark: Environmental Claims findings report"WFA member benchmark on green claims and how brands are navigating increasing scrutiny
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SustainabilityWFA’s Planet Pledge welcomes seven more multinationals
Read more about "WFA’s Planet Pledge welcomes seven more multinationals"AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the global pledge to 38.
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SustainabilityWhat marketers need from COP28
Read more about "What marketers need from COP28"2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also learn the findings of the first Global Stocktake of the Paris agreement.
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Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operationsWFA launches Sustainable Marketing 2030 to close the gap between intent and action
Read more about "WFA launches Sustainable Marketing 2030 to close the gap between intent and action"Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has grown
Forty-one percent say they now have a sustainability story they are proud to communicate, up from 25% in 2021
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WFA names first-ever co-chairs for Planet Pledge
Read more about "WFA names first-ever co-chairs for Planet Pledge"Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the world.
AB InBev, Nissan and Schneider Electric join signatories.
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Advertising & policyBrand purposeBrand reputationAn unlikely destination
Read more about "An unlikely destination"WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
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Advertising & policySustainabilityHow seriously is the industry taking sustainability?
Read more about "How seriously is the industry taking sustainability?"Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge
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SustainabilityWFA issues guidance for brands on making credible environmental claims
Read more about "WFA issues guidance for brands on making credible environmental claims"New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing
Dairy company, Arla, and Australian Advertiser Association sign up to WFA’s Planet Pledge taking total to 27 major multi-nationals
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Advertising & policySustainability
Global Guidance on Environmental Claims 2022
Read more about "Global Guidance on Environmental Claims 2022"First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regulators
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WFA Environmental Claims Guidance: Annex documents
Read more about "WFA Environmental Claims Guidance: Annex documents"Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance
