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Benchmark: Sustainable communication, advertising production and advertising behaviours
WFA member benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point of purchase, sustainable advertising production and auditing the portrayal of behaviours in advertising.
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WFA
Benchmark
19 November 2024
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This benchmark was circulated to members of WFA’s Planet Pledge initiative. More than 20 respondents engaged with this benchmark. For further information please contact Michelle McEvoy.
WFA members can download the full report below.
Article details
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WFA
Benchmark
19 November 2024
