Brands could create long-term wins through product, service and business model innovation.

Diageo looked to explore the water sustainability conversation and understand how to best communicate effectively on this topic, by leveraging search and social data in a way that would positively resonate with consumers and influencers alike.

New series of WFA playbooks on sustainable marketing from WFA and Kantar offers marketers guidance on how to put theory into practice, starting with the power of storytelling.

In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot. 

Pepsi piloted simple, fun and engaging sustainability solutions for fans to win rewards for recycling.

Please note that GARM was discontinued on August 8. See more here.

The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible Media (GARM) and the Ad Net Zero community. It allows advertisers, media owners and agencies to measure across six major media types.

Telefónica teamed up with four other major mobile networks – Deutsche Telekom, Orange, Telia and Vodafone – to create Eco Ratings, a simple way to understand the environmental impact of each handset.

In 2017, Kahlúa embarked on a 10-year programme to develop sustainable coffee farming in its home region of Veracruz, Mexico. The goal was to source 100% of its coffee from sustainable sources by 2022 and improve the lot of local coffee farmers.

AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the global pledge to 38.

Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new, louder, ways. They have been lifted out of science reports and transported to our social media feeds and supermarket shelves. Done well, these messages are more colourful and more compelling than the science alone can ever be.