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WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to putting brand at the core of a new customer proposition and expansion strategy.
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WFA
Expert opinion
26 November 2024
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The Better Marketing Pod explores the industry's biggest stories and the people in the industry who are shaping them. Subscribe here:
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Article details
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WFA
Expert opinion
26 November 2024
