Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to putting brand at the core of a new customer proposition and expansion strategy.
Article details
Share this post
The Better Marketing Pod explores the industry's biggest stories and the people in the industry who are shaping them. Subscribe here:
| YouTube | Spotify | Apple Podcasts | YouTube Music |
