WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark

WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark

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In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to putting brand at the core of a new customer proposition and expansion strategy.

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  • Author:WFA

    WFA

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26 November 2024

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