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Brand purposeBrand reputationMarketing strategyCannes LionsMarketing strategyCannes Lions 2026 jurors on why creativity is all about insight
Read more about "Cannes Lions 2026 jurors on why creativity is all about insight"Three of this year’s Cannes Lions jurors look at key trends across Creative Effectiveness, Glass Lion: The Lion For Change and Creative Commerce to identify how creativity is ultimately about understanding people.
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Brand purposeBrand reputationMarketing strategyCannes LionsMarketing strategyCannes Lions 2026 jurors on creativity as a business driver
Read more about "Cannes Lions 2026 jurors on creativity as a business driver"Four of this year’s jurors at Cannes Lions reflect on their experience of judging thousands of entries from all around the world. Trends across multiple categories indicate how creativity can become embedded into the way organisations approach marketing, leverage data and drive business transformation.
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Inclusive marketingCannes Lions: Plus ça change?
Read more about "Cannes Lions: Plus ça change?"In this look-back on Cannes Lions, Asad Dhunna, CEO and Founder of The Unmistakables, explores why human understanding, inclusive cultures and diverse perspectives remain the true drivers of creative excellence and marketing growth.
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CreativityGlobal Marketer WeekHow can marketers unlock creative excellence?
Read more about "How can marketers unlock creative excellence?"Industry leaders discuss the importance of creativity and how to build it across brand organisations.
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Brand purposeOpella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose
Read more about "Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose"In this Better Marketing Podcast episode, Alberto Hernandez, Chief Growth Officer at Opella, talks curiosity, courage and purpose in brand building.
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Trends & forecastsCultureSix tensions reshaping consumer culture right now
Read more about "Six tensions reshaping consumer culture right now"How people relate to media, ambition, technology and each other is changing. Katrina Dodd, Trends Editor at Contagious, shares on the tenshions that are reshaping consumer behaviour in 2026.
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Media & analyticsMarketing effectivenessGo big on media spend or go home, marketers told
Read more about "Go big on media spend or go home, marketers told"Marketing effectiveness guru Les Binet outlines the importance of advertising investment to drive growth at WFA's Media Forum in Stockholm, part of Global Marketer Week 2026.
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Marketing strategyMarketing strategyReflections from 50 conversations with the world’s top marketing minds
Read more about "Reflections from 50 conversations with the world’s top marketing minds"Recording from Stockholm during WFA Global Marketer Week, in this episode David Wheldon reflects on what he has learned from CMOs and other top marketing thinkers over the first 50 episodes of the Better Marketing Podcast.
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Cannes LionsGlobal marketers share what's on their Cannes to-do list
Read more about "Global marketers share what's on their Cannes to-do list"Leaders from Arla Foods, Axa, Carlsberg, LEGO Group, L'Oréal, Mars, P&G, Reckitt, The Magnum Ice Cream Company on what they are looking to see on the agenda at Cannes
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AIHow should marketers respond to AI?
Read more about "How should marketers respond to AI?"What is the best way to incorporate AI into a marketing organisation? Leading marketers from Arla Foods, Carlsberg, LEGO, L'Oreal, Mars, Opella, Pernod Ricard, P&G, Reckitt, The Magnum Ice Cream Company share their views.
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Trends & forecastsHow can marketing drive business growth?
Read more about "How can marketing drive business growth?"Senior marketer leaders from Asahi, Driscolls, LEGO Group, L’Oréal, Opella, Pernod Ricard, P&G, Reckitt share their one thing that will help the marketing function drive growth
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Trends & forecastsGoogle's VP Global Ads Dan Taylor: “AI is more of a leadership than a technology challenge"
Read more about "Google's VP Global Ads Dan Taylor: “AI is more of a leadership than a technology challenge""In this episode David Wheldon talks with Dan Taylor, VP Global Ads at Google, about how to drive real business value and have clearer conversations with the CFO.
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Brand reputationJudy Smith on why ‘be who you say you are’ is the only crisis playbook that matters
Read more about "Judy Smith on why ‘be who you say you are’ is the only crisis playbook that matters"In this episode David Wheldon talks with Judy Smith, Founder & CEO at Smith & Company and Chair at The Intangibles about what protects reputation when risk is everywhere and scrutiny is constant.
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Advertising & policyUncertainty on EU green claims rules holds brands back
Read more about "Uncertainty on EU green claims rules holds brands back"Lack of guidance on how to assess green claims is making brands more cautious on communicating sustainability. Alexandre Boyer, Senior Manager, Policy at WFA explains.
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CreativityStorytelling: the creative effectiveness superpower
Read more about "Storytelling: the creative effectiveness superpower"Marketers can build more impactful stories if they tell proper stories, particularly those that lean into the illogical and unexpected. Adam Sheridan, Global Head of Products, Creative Excellence (and the author of Misfits) at Ipsos explains.
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Marketing effectivenessHP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption
Read more about "HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption"In this episode of the Better Marketing podcast, David Wheldon speaks with HP’s Antonio Lucio about leading calmly through concurrent change, turning AI from hype into customer value, and guiding teams through a surprise CEO transition while protecting trust and focus.
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Candid CMOThe Candid CMO: Tobias Collée, Global Vice President NIVEA at Beiersdorf
Read more about "The Candid CMO: Tobias Collée, Global Vice President NIVEA at Beiersdorf"Humanity and cultural respect are two core elements in the development of strong, sustainable brands says Tobias Collée, Global Vice President NIVEA.
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Marketing effectivenessGrab CMO Cheryl Goh's playbook on how to cross swim lanes for commercial impact
Read more about "Grab CMO Cheryl Goh's playbook on how to cross swim lanes for commercial impact"Growth doesn’t start with an ad. It starts where your product decisions meet real people. In this episode of the Better Marketing Podcast David Wheldon sits down with Cheryl Goh, newly named 2025 Global Marketer of the Year, to unpack how Grab scaled across Southeast Asia by turning marketing into a true commercial engine where product, pricing, algorithms, and culture work in sync to earn trust and drive results.
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Trends & forecastsWFA strategic partners predict what to watch in 2026
Read more about "WFA strategic partners predict what to watch in 2026"What’s next for global marketing in the year ahead? WFA strategic partners share their take.
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Trends & forecastsWFA President David Wheldon shares his vision for 2026
Read more about "WFA President David Wheldon shares his vision for 2026"In 2026, the best marketing leaders will empower their teams with a healthy mixture of curiosity, humility and optimism.
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HaloNext steps for Halo and cross-media measurement in 2026
Read more about "Next steps for Halo and cross-media measurement in 2026"It’s time to review the successes of 2025 and look forward to more progress on cross-media measurement in 2026, says Matt Green, Director, Global Media and Measurement at the WFA.
