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Trends & forecastsWFA strategic partners predict what to watch in 2026
Read more about "WFA strategic partners predict what to watch in 2026"What’s next for global marketing in the year ahead? WFA strategic partners share their take.
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Trends & forecastsWFA President David Wheldon shares his vision for 2026
Read more about "WFA President David Wheldon shares his vision for 2026"In 2026, the best marketing leaders will empower their teams with a healthy mixture of curiosity, humility and optimism.
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HaloNext steps for Halo and cross-media measurement in 2026
Read more about "Next steps for Halo and cross-media measurement in 2026"It’s time to review the successes of 2025 and look forward to more progress on cross-media measurement in 2026, says Matt Green, Director, Global Media and Measurement at the WFA.
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Marketing effectivenessIs it all about AI? What's really shaping the CMO Agenda? - 2025 in review
Read more about "Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review"In this episode we review a year of conversations with Unicef's Frederique Covington Corbett, culture guru Marcus Collins, Cathay Pacific's Ed Bell, Meta's Nicola Mendelsohn, Marcel Marcondes from AB InBev and Global Marketer of the Year, marketing expert Seth Godin, Leyal Eskin Yilmaz from the Magnum Ice Cream Company, and Ogilvy's Rory Sutherland.
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Trends & forecastsCommunity matters in unpredictable times. WFA CEO's year in review.
Read more about "Community matters in unpredictable times. WFA CEO's year in review."The ability to share experiences and talk to peers to work out what’s best for our individual brands sits at the heart of the WFA. This year has proven how valuable that sense of community is, says WFA CEO Stephan Loerke.
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Trends & forecastsInflation and media budgets - is there still a link?
Read more about "Inflation and media budgets - is there still a link?"Marketers are willing to increase budgets where performance data justifies it. Tom Ashby, Global Lead, Media Services at WFA, argues that the relationship between budget growth and price inflation is breaking down.
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Trends & forecasts10 marketing trends to watch out for in 2026
Read more about "10 marketing trends to watch out for in 2026"The WFA team presents its annual look at what will be important for marketers and brands in the next 12 months.
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Marketing effectivenessRory Sutherland on fat-tailed marketing and why creativity outperforms efficiency
Read more about "Rory Sutherland on fat-tailed marketing and why creativity outperforms efficiency"The biggest wins in marketing rarely fit into neat dashboards. Marketing guru Rory Sutherland joins us to unpack why creativity is “fat-tailed,” how a few outlier ideas create the lion’s share of value, and why short-term incentives push teams to optimise what’s easy to count rather than what actually compounds.
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Candid CMOThe Candid CMO: François Bazini, Chief Marketing Officer for Suntory Beverage & Food Europe
Read more about "The Candid CMO: François Bazini, Chief Marketing Officer for Suntory Beverage & Food Europe"International marketing and working in a local market are very different says the CMO of Suntory Beverage & Food Europe (SBFE).
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Global Marketer of the YearEffective integration for growth
Read more about "Effective integration for growth"How do marketers effectively combine people, creativity and technology? The Global Marketer of the Year 2025 jury share their thoughts.
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Culture5 lessons for building an impactful career in Insights
Read more about "5 lessons for building an impactful career in Insights"Career paths are rarely linear in Insights. Ioana Danila, WFA's Insight Forum lead, sums up key challenges and opportunities for professionals seeking to elevate their role within an organisation, drawing from conversations between senior Insights leaders at recent WFA events.
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Global Marketer of the Year
The future of marketing leadership
Read more about "The future of marketing leadership"We asked the Global Marketer of the Year 2025 jury which qualities will be most important for marketing leaders in the months and years to come.
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Brand reputationMagnum Ice Cream's CMO on Unilever, Minecraft ice cream and cultural relevance
Read more about "Magnum Ice Cream's CMO on Unilever, Minecraft ice cream and cultural relevance"What happens when you need to build a completely new company while still delivering exceptional business results? Leyal Eskin Yilmaz, CMO Europe, UKI, ANZ & Head of Global Brands - and CMO of the newly forming Magnum Ice Cream Company, describes this challenging transition as “building a new house while living in it": simultaneously exciting, humbling and occasionally uncomfortable.
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Marketing technologyAIMarketing technologyAI essentials: MIT reality check, the sustainability paradox, US deregulation and EU Code of Practice
Read more about "AI essentials: MIT reality check, the sustainability paradox, US deregulation and EU Code of Practice"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
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Advertising & policyThe success of alcohol marketing self-regulation
Read more about "The success of alcohol marketing self-regulation"Leading beer, wine and spirits brands are demonstrating that growth and positive societal benefits can co-exist. Gabrielle Robitaille, WFA Director of Policy, explains how collective efforts can promote greater awareness of moderation and encourage responsible drinking.
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Brand reputationWFA Better Marketing Pod Episode 42 with marketing guru Seth Godin
Read more about "WFA Better Marketing Pod Episode 42 with marketing guru Seth Godin"What happens when one of marketing's most influential thinkers shares his unfiltered wisdom about the state of our industry? Seth Godin joins the WFA Better Marketing Podcast to deliver profound insights that challenge conventional thinking about what makes marketing truly effective.
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SustainabilityIt’s time for radical innovation
Read more about "It’s time for radical innovation"Brands could create long-term wins through product, service and business model innovation.
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CMOCMO Forum“The most exciting profession to be in.” How to promote marketing as a winning career
Read more about "“The most exciting profession to be in.” How to promote marketing as a winning career"Talent will play a huge part in ensuring marketing thrives. WFA in partnership with The Drum asked industry leaders how best to ensure that the brightest and best follow in their footsteps and create a positive pipeline of future leaders.
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Candid CMOThe Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
Read more about "The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab"When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how discovering marketing, defying consensus and being purpose-driven are key to her career.
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Cannes LionsKey trends from Cannes jurors and commentators
Read more about "Key trends from Cannes jurors and commentators"Cannes Lions jury presidents and commentators share their views on this year's edition of the festival.
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Cannes LionsWhat do CMOs want from Cannes?
Read more about "What do CMOs want from Cannes?"Delegates at WFA Global Marketer Week were asked what the issues were they would like to see make headlines at Cannes Lions this year.
