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Global Marketer of the YearHow to succeed in marketing, by the people who do it best
Read more about "How to succeed in marketing, by the people who do it best"Former winners of the WFA's Global Marketer of the Year share what has changed, what matters now and the advice they would pass on, as the award celebrates its 10th year
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In the spotlight: Eleni Kitra, Advertising Business Group (GCC)
Read more about "In the spotlight: Eleni Kitra, Advertising Business Group (GCC)"From Greece to Dubai, ABG CEO & Executive Director Eleni Kitra on scaling across the Middle East and the human edge in marketing's AI era
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Marketing strategyMarketing strategyBetter Marketing Pod Ep. 53: Nissan's Miki Hamamatsu on rebuilding one global brand and why internal belief comes first
Read more about "Better Marketing Pod Ep. 53: Nissan's Miki Hamamatsu on rebuilding one global brand and why internal belief comes first"Most global brands are singular on paper and plural in practice. David talks with Nissan's Division General Manager, Global Brand & Marketing Communication, Miki Hamamatsu, about pulling dozens of regional interpretations back into one brand, and why that work had to start with Nissan's own employees
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Marketing effectivenessFive lessons for building paid media effectiveness
Read more about "Five lessons for building paid media effectiveness"What every media director should take from the Paid Media Effectiveness Handbook, and what surprised him along the way, says Tom Ashby, Global Lead, Media Services at WFA
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Advertising & policyInfluencer marketingInfluencing the influencers
Read more about "Influencing the influencers"Responsible influencer marketing can strengthen consumer trust, drive brand differentiation, and build long-term business resilience. As the creator economy continues to grow, sharing best practices becomes ever more valuable, says Alexandre Boyer, Senior Policy Manager at WFA.
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Candid CMOThe Candid CMO: Natalia Ball, Global Chief Growth Officer, Mars Pet Nutrition
Read more about "The Candid CMO: Natalia Ball, Global Chief Growth Officer, Mars Pet Nutrition"The modern marketer can't know everything and accepting that fact has been a milestone in Natalia Ball's work at both P&G and Mars.
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CreativityAndrew Tindall on defining creativity and why emotion matters for effectiveness
Read more about "Andrew Tindall on defining creativity and why emotion matters for effectiveness"Advertising is getting pricier, yet the results many marketers care about most are shrinking. David talks with Andrew Tindall from System1 about what sits underneath that decline and how to fix it without hiding behind vanity metrics.
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CultureYou can't buy attention: What World Cup 2026 taught brands about culture
Read more about "You can't buy attention: What World Cup 2026 taught brands about culture"The tournament's most talked about campaigns didn't come from the biggest media budgets, but from brands that understood the fandom they were joining, says Misha Sher, Founder of One of Not Many.
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The expansionary moment: Why AI is the catalyst for agency evolution
Read more about "The expansionary moment: Why AI is the catalyst for agency evolution"Paul Limbrey, Google’s VP of global 3P ecosystem, explores new Google-commissioned research on agency excellence from Boston Consulting Group. He breaks down how agencies can use structural shifts and innovation in the AI era to reclaim their role as indispensable strategic partners. This article originally appeared on Think with Google.
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Advertising & policyBrand reputationMarketing policy can no longer be an afterthought
Read more about "Marketing policy can no longer be an afterthought"The world is becoming increasingly volatile and brands cannot afford to ignore the strategic power of proactive policy approaches, says Gabrielle Robitaille, Director of Policy at WFA.
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Candid CMOThe Candid CMO: Absa’s Sydney Nhlanhla Mbhele
Read more about "The Candid CMO: Absa’s Sydney Nhlanhla Mbhele"In this Candid CMO feature, WFA speaks with Sydney Nhlanhla Mbhele, Group Chief Marketing and Corporate Affairs Officer Absa Group about building meaningful brands across Africa and why lived experience matters more than data alone.
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Marketing effectivenessCMO Forum6 lessons on transforming for real effectiveness
Read more about "6 lessons on transforming for real effectiveness"Over recent WFA member meetings, marketing leaders from some of the world's biggest brand owners sat down to compare notes on a question every organisation is wrestling with right now: what does effective change actually look like, and how do you tell it apart from 'transformation theatre'? A few clear lessons emerged. Rob Dreblow, WFA's Global Head of Marketing Services, outlines six of them.
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Brand purposeBrand reputationMarketing strategyCannes LionsMarketing strategyCannes Lions 2026 jurors on why creativity is all about insight
Read more about "Cannes Lions 2026 jurors on why creativity is all about insight"Three of this year’s Cannes Lions jurors look at key trends across Creative Effectiveness, Glass Lion: The Lion For Change and Creative Commerce to identify how creativity is ultimately about understanding people.
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Brand purposeBrand reputationMarketing strategyCannes LionsMarketing strategyCannes Lions 2026 jurors on creativity as a business driver
Read more about "Cannes Lions 2026 jurors on creativity as a business driver"Four of this year’s jurors at Cannes Lions reflect on their experience of judging thousands of entries from all around the world. Trends across multiple categories indicate how creativity can become embedded into the way organisations approach marketing, leverage data and drive business transformation.
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Inclusive marketingCannes Lions: Plus ça change?
Read more about "Cannes Lions: Plus ça change?"In this look-back on Cannes Lions, Asad Dhunna, CEO and Founder of The Unmistakables, explores why human understanding, inclusive cultures and diverse perspectives remain the true drivers of creative excellence and marketing growth.
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CreativityGlobal Marketer WeekHow can marketers unlock creative excellence?
Read more about "How can marketers unlock creative excellence?"Industry leaders discuss the importance of creativity and how to build it across brand organisations.
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Brand purposeOpella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose
Read more about "Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose"In this Better Marketing Podcast episode, Alberto Hernandez, Chief Growth Officer at Opella, talks curiosity, courage and purpose in brand building.
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Trends & forecastsCultureSix tensions reshaping consumer culture right now
Read more about "Six tensions reshaping consumer culture right now"How people relate to media, ambition, technology and each other is changing. Katrina Dodd, Trends Editor at Contagious, shares on the tensions that are reshaping consumer behaviour in 2026.
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Media & analyticsMarketing effectivenessGo big on media spend or go home, marketers told
Read more about "Go big on media spend or go home, marketers told"Marketing effectiveness guru Les Binet outlines the importance of advertising investment to drive growth at WFA's Media Forum in Stockholm, part of Global Marketer Week 2026.
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Marketing strategyMarketing strategyReflections from 50 conversations with the world’s top marketing minds
Read more about "Reflections from 50 conversations with the world’s top marketing minds"Recording from Stockholm during WFA Global Marketer Week, in this episode David Wheldon reflects on what he has learned from CMOs and other top marketing thinkers over the first 50 episodes of the Better Marketing Podcast.
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Cannes LionsGlobal marketers share what's on their Cannes to-do list
Read more about "Global marketers share what's on their Cannes to-do list"Leaders from Arla Foods, Axa, Carlsberg, LEGO Group, L'Oréal, Mars, P&G, Reckitt, The Magnum Ice Cream Company on what they are looking to see on the agenda at Cannes
