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Trends & forecastsWFA President David Wheldon shares his vision for 2026
Read more about "WFA President David Wheldon shares his vision for 2026"In 2026, the best marketing leaders will empower their teams with a healthy mixture of curiosity, humility and optimism.
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This is the fourteenth marketing article you’re browsing today. So, you think you’re going to learn something by reading?
Read more about "This is the fourteenth marketing article you’re browsing today. So, you think you’re going to learn something by reading?"Confucius knew it, Linus knew it.; you know it. And yes, consumers know it as well. “Facta, non verba”, “Talk is cheap”, “A tongue doesn't get things done”.
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Brand purposeBrand reputationMarketing structureMy top 10 take-outs from talking to marketing's brightest minds
Read more about "My top 10 take-outs from talking to marketing's brightest minds"The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces of advice from recent episodes of the WFA’s Better Marketing podcast
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Advertising & policyMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyDavid Wheldon: The ground is changing but the basics remain the same
Read more about "David Wheldon: The ground is changing but the basics remain the same"WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
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Marketing strategyMarketing strategyLet's make 2018 the year of transparency, says WFA President David Wheldon
Read more about "Let's make 2018 the year of transparency, says WFA President David Wheldon"In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.
