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Trends & forecastsInflation and media budgets - is there still a link?
Read more about "Inflation and media budgets - is there still a link?"Marketers are willing to increase budgets where performance data justifies it. Tom Ashby, Global Lead, Media Services at WFA, argues that the relationship between budget growth and price inflation is breaking down.
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Media transformationIntegration not scale is key to media success
Read more about "Integration not scale is key to media success"Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA.
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SustainabilityMedia transformationSpotlight: Managing CO2 emissions in media
Read more about "Spotlight: Managing CO2 emissions in media"Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments. As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.
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Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
Read more about "Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive"Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in particular, with the latest trends across the region and individual markets.
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Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
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Media price inflation trending towards long-term averages
Read more about "Media price inflation trending towards long-term averages"The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit inflation across all major regions.
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Agency managementMedia transformationInternationalising Media Agency Contracts
Read more about "Internationalising Media Agency Contracts"WFA, in partnership with Robert Wegenek (The Quarterback), has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better. Tom Ashby, Global Lead Media Services at WFA, explains.
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Marketing toolWFA launches new Transparency Tool for media
Read more about "WFA launches new Transparency Tool for media"WFA has launched a new Transparency Tool, in partnership with Ebiquity, designed to help benchmark contact transparency across key areas of media practice.
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Media transformationAd spend growth to slow in 2025
Read more about "Ad spend growth to slow in 2025"The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more targeted than in previous years says Tom Ashby, Global Lead Media Services at WFA.
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Digital media transformationMedia transformationSpotlight: 3rd Party Cookies live on… but not for long!
Read more about "Spotlight: 3rd Party Cookies live on… but not for long!"Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should advertisers do now, to be ready for the 2025+ digital media ecosystem.
