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AIMarketers move to make AI adoption more sustainable
Read more about "Marketers move to make AI adoption more sustainable"As global marketers adapt to AI, its environmental impact is set to become an issue of increasing importance, say Gabrielle Robitaille, Director of Policy, and Michelle McEvoy, Global Lead, Sustainable Marketing at WFA.
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SustainabilityRadical Innovation, latest in the series of WFA playbooks on Sustainable Marketing
Read more about "Radical Innovation, latest in the series of WFA playbooks on Sustainable Marketing"The latest in the series of playbooks on Sustainable Marketing from WFA and Kantar offers insights on innovation as a strategic growth driver.
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Sustainability
It’s time for radical innovation
Read more about "It’s time for radical innovation"Brands could create long-term wins through product, service and business model innovation.
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SustainabilityWFA revamps its approach to Sustainable Marketing
Read more about "WFA revamps its approach to Sustainable Marketing"WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA members will be able to benefit from thought leadership and insight that deliver for the planet and company bottom lines. Michelle McEvoy, Global Lead, Sustainable Marketing, explains.
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Advertising & policyReimagining marketing in Cannes
Read more about "Reimagining marketing in Cannes"Circular marketing and growth should be the number one item on the Cannes agenda for CMOs. Michelle McEvoy, Initiative Lead for WFA’s Planet Pledge, outlines how marketers can move the levers for change.
