Posts about Marketing structure

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Strategic thinking is the biggest skills gap for marketing, WFA research
    Press releases
    Marketing structureAIMarketing capabilities

    Strategic thinking is the biggest skills gap for marketing, WFA research

    WFA

    World’s biggest companies say there’s an acute shortage of people who can deliver judgement, prioritisation and insight development. Brands need to upskill existing staff rather than trying to hire their way out of the problem

    Read more about "Strategic thinking is the biggest skills gap for marketing, WFA research"
  2. L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum
    News
    Marketing structureMarketing capabilities

    L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum

    WFA

    WFA's Marketing Capability Forum brings together senior marketers looking to build and evolve high-performing marketing teams.  

    Read more about "L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum"
  3. Rethinking capability team structures
    Report
    Marketing structureMarketing capabilitiesMarketing organisation

    Rethinking capability team structures

    Brenna Brandes

    Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services Manager at WFA, explains the strengths and weaknesses of some of the most common models.

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  4. Consultancies for global marketing organisation transformation
    Benchmark
    Marketing structureCMO Forum

    Consultancies for global marketing organisation transformation

    WFA

    WFA member benchmark exploring the use of global marketing organisation consultancies

    Read more about "Consultancies for global marketing organisation transformation"
  5. In-House Forum Meeting Overview (Jan 2025)
    Event reports
    Agency managementMarketing structure

    In-House Forum Meeting Overview (Jan 2025)

    WFA

    Overview of the In-House forum held remotely on 23rd January 2025

    Read more about "In-House Forum Meeting Overview (Jan 2025)"
  6. Research: Global marketing procurement structures and operating models
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Research: Global marketing procurement structures and operating models

    WFA

    Access WFA’s research on global marketing procurement structures and operating models.

    Read more about "Research: Global marketing procurement structures and operating models"
  7. Benchmark: Global Marketing Organisation Scale
    Benchmark
    Marketing structureCMO Forum

    Benchmark: Global Marketing Organisation Scale

    WFA

    WFA member benchmark exploring global marketing organisation scale

    Read more about "Benchmark: Global Marketing Organisation Scale"
  8. WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
    Expert opinion
    Brand purposeBrand reputationMarketing structureSustainability

    WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark

    WFA

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to putting brand at the core of a new customer proposition and expansion strategy.

    Read more about "WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark"
  9. Three-quarters of brands want to change their agency remuneration model
    Report
    Agency managementMarketing technologyMarketing structureAIMarketing technology

    Three-quarters of brands want to change their agency remuneration model

    Tom Ashby

    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to change their agency renumeration model in the next three years.

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  10. Benchmark: Global Marketing Organisation Transformation
    Benchmark
    Marketing structureCMO Forum

    Benchmark: Global Marketing Organisation Transformation

    WFA

    WFA member benchmark exploring global marketing organisation transformation

    Read more about "Benchmark: Global Marketing Organisation Transformation"
  11. Marketing Matters in Asia-Pacific
    Marketing structureMarketing operations

    Marketing Matters in Asia-Pacific

    Rob Dreblow, Laura Forcetti

    Members of WFA’s CMO Forum in Asia-Pacific met during Marketing Matters in Singapore, focusing on the value equation for marketing and how to deliver better marketing. Rob Dreblow, WFA Global Head of Marketing Services, and Laura Forcetti, WFA Director, Marketing Services Asia-Pacific, and Global Sourcing, report back.

    Read more about "Marketing Matters in Asia-Pacific"
  12. Benchmark: Global and local brand consistency
    Benchmark
    Marketing structureCMOCMO Forum

    Benchmark: Global and local brand consistency

    WFA

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Global and local brand consistency"
  13. Media Forum APAC Meeting Overview (April 2024)
    Event reports
    Marketing structure

    Media Forum APAC Meeting Overview (April 2024)

    WFA

    Overview of the WFA Media Forum Asia Pacific held in person in Singapore

    Read more about "Media Forum APAC Meeting Overview (April 2024)"
  14. WFA refreshes Asia Advisory Board
    News
    Marketing structure

    WFA refreshes Asia Advisory Board

    WFA

    We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the region.

    Read more about "WFA refreshes Asia Advisory Board"
  15. Benchmark
    Marketing structureCMO Forum

    Benchmark: Internal brand communications and engagement

    WFA

    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

    Read more about "Benchmark: Internal brand communications and engagement"
  16. Spotlight: Housekeeping: In-house agency trends and challenges
    Video
    Agency managementIn-housingMarketing structureCMO ForumMarketing operations

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA

    WFA webinar on in-house agency trends and challenges

    Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"
  17. Marketing capability: the soft reply to a hard question
    Expert opinionBenchmark
    Marketing structureMarketing capabilities

    Marketing capability: the soft reply to a hard question

    Brenna Brandes

    Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the same: to continuously improve teams and the work they produce.

    Read more about "Marketing capability: the soft reply to a hard question"
  18. In-House Forum Meeting Overview (Oct 2023)
    Event reports
    Marketing strategyMarketing structureMarketing strategy

    In-House Forum Meeting Overview (Oct 2023)

    WFA

    Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency talent

    Read more about "In-House Forum Meeting Overview (Oct 2023)"
  19. Media Forum Overview – Taking a Deeper Dive into Retail Media
    Event reports
    Marketing structureRetail media & ecommerce

    Media Forum Overview – Taking a Deeper Dive into Retail Media

    WFA

    Meeting overview and agenda from the Media Forum on the 8th of June 2023.

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  20. Media Forum Overview - Global Marketer Week Istanbul 2023
    Event reports
    Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    WFA

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

    Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"
  21. Media x Sourcing Forum meeting overview (March 2023)
    Event reports
    Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategyMedia transformation

    Media x Sourcing Forum meeting overview (March 2023)

    WFA

    Overview of the Media x Sourcing Forum held remotely on 29th March 2023.

    Read more about "Media x Sourcing Forum meeting overview (March 2023)"