Asia Advisory Board

WFA in Asia

The WFA is uniquely positioned to help drive industry change and growth while enabling the exchange of the truth between the best marketing minds in the business.

However, widescale change takes focus and for this, the WFA has established an Asia Advisory Board with a view to set a regional agenda, primarily helping brand owners in the region and WFA prioritise industry issues.

As it evolves, the Board will provide guidance on how to address these issues.

Today, members of the Board include:

Edward Bell Edward General Manager Brand, Insights & Marketing Communications, Cathay
Lex Bradshaw-Zanger Lex Chief Marketing & Digital Officer, SAPMENA Region, L’Oréal
Juliana Chu Juliana Vice President of Digital & Ecommerce, Asia Pacific, Shiseido
Sameer Desai Sameer Vice President Marketing and Commercial Operations Asia Pacific, Align Technology
Rupen Desai Rupen CMO & Venture Partner, Una Terra
Cheryl Goh Cheryl Group Head, Marketing & Sustainability, Grab
Chiradeep Gupta Chiradeep Vice President, Global Head of Media & Digital, Personal Care, Unilever
Mikimasa Hamamatsu Mikimasa Division General Manager, Global Marketing, NISSAN
Silas Lewis-Meilus Silas Global Head of Media Business Units, Haleon
Kenneth Lim Kenneth Assistant Chief Executive, Marketing Group, Singapore Tourism Board
Kok Hwee Ng Kok Hwee General Manager, Marketing, Zespri
Josephine Tan Josephine VP, Digital Hub APAC, Diageo

Goals

Seven objectives have been identified for members in this group:

An industry voice for brands, by brands: to feel and act on the belief that we are stronger marketers together than we may be alone, recognised as a source to learn from and be represented by;
Bring the W in WFA to life: to bring our APAC centric view to the global table and champion the region as “a net exporter, not a net importer” of marketing best practices – that live and thrive on their own;
Local deployment and relevance: to ensure our initiatives resonate locally and are supported by key markets in APAC, enabling the success of our regional agenda;
A vibrant WFA community: to attract new organisations into the WFA network, bringing new perspectives and revitalising WFA’s existing community in APAC;
Leadership: to connect with a community of top-level like-minded peers representing the client-side marketing community in APAC, influencing and shaping the industry globally;
Inspiration: to share practical examples, solutions, experiences under the Chatham House rule and stay abreast of the latest thinking or alternative perspectives related to better, more effective, and sustainable marketing;
Career progression: to learn from one another, grow, develop our capabilities together, and accelerate our professional journey, possibly beyond marketing. To evolve the perception of the role and value of the CMO in a company’s boardroom.

Commitment

Our Asia Advisory board reflects the diversity of the region, with a mix of global, regional, and local marketers, brands, and sectors. All members are currently based within the region.

The Board meets on a bi-monthly basis, in addition to participating in other WFA Forums taking place in the region e.g. CMO APAC or Media APAC.

For more information or questions, please contact Laura Forcetti at l.forcetti@wfanet.org

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