With 17 Asian and Asia-based corporate members and 10 national advertiser associations within our region, we are uniquely positioned to drive industry change across Asia, and to facilitate the exchange of ideas between the best marketing minds in our business.
Widescale change takes focus and for this we have established our Asia Advisory Board with a view to set a regional agenda for brand marketers.
Our board reflects the diversity of the region, with a mix of global, regional and local marketers, brands and sectors. All members are currently based within the region.
The board is led by WFA's Vice President for APAC, Rupen Desai.
There are five objectives for this group:
In the face of on-going COVID-19 challenges, the WFA Asia Advisory Board will also offer strategic counsel in shaping our response as an industry, while providing support and guidance to our network of regional marketers.
Meetings will be held approximately once per quarter via web conference. This will be a 90-minute session that will provide Board Members with updates on global initiatives and policy updates, discuss upcoming regional meetings as well as identify priorities and areas of focus for the group.
A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…
Repositioning apps for Businesses in APAC.
Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
How do you take High Street to the Social Feed?
Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of…
As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
WFA member survey for Media spend on agency fees in South East Asia markets
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
A curated list of WFA resources to inform and shape your strategy
Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…
Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.
Overview of the Media Forum held on 20 May, 2021.
Member benchmark on Boutique Creative Agencies in China
A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…