Asia Advisory Board

Asia Advisory Board

Asia Advisory Board

About the board

With 17 Asian and Asia-based corporate members and 10 national advertiser associations within our region, we are uniquely positioned to drive industry change across Asia, and to facilitate the exchange of ideas between the best marketing minds in our business.  

Widescale change takes focus and for this we have established our Asia Advisory Board with a view to set a regional agenda for brand marketers.

Objectives and aims

There are five objectives for this group: 

  1. To help determine the direction for WFA’s regionally-focused work, as it relates to the unique challenges of our markets.
  2. To identify key global issues that require adaptation and application at a regional level
  3. To champion the WFA’s priorities within our industry
  4. To impact regional growth through recruitment and retention efforts
  5. To provide a platform for leadership board members to share ideas, experiences, best practices and progress made with common challenges.  

In the face of on-going COVID-19 challenges, the WFA Asia Advisory Board will also offer strategic counsel in shaping our response as an industry, while providing support and guidance to our network of regional marketers. 

Advisory Board Members

Our board reflects the diversity of the region, with a mix of global, regional and local marketers, brands and sectors. All members are currently based within the region. 

The board is led by WFA's Vice President for APAC, Unilever's David Porter. 

Asia VP & Chairs

  • Rupen Desai
    Rupen Desai Rupen WFA Asia VP & Global CMO, Dole Asset Holdings
    Rupen is the Global CMO at Dole, a company that believes everyone should have equal access to good nutrition, delivered in a positive and sustainable manner.
    He co-founded TS/28 to partner organizations thrive in the conscience economy; is a member of the global creative council at Bayer and a former board member at Female Founders, a not-for-profit dedicated to the pursuit of gender equality in entrepreneurship and leadership.
    Prior to Dole, he was Edelman’s Vice-Chairman across Asia Pacific, Middle East and Africa. During this time, he also led Edelman’s Women’s leadership network. He began his career with Mullen Lowe, where he spent two decades, leading the Asia-Pacific region for the last six.
    He is a strong advocate of the responsibility purposeful business and creativity have, towards the interdependence between people, planet and prosperity.
  • Pratik Thakar
    Pratik Thakar Pratik Asia Chair, CMO Forum & Head of Global Creative Strategy & Content, Coca-Cola, The Coca-Cola Company
  • Silas Lewis-Meilus
    Silas Lewis-Meilus Silas Asia Chair, Media Forum& Global Head of Media Business Units, GSK

Corporate Members

  • Shyam Balasubramanian
    Shyam Balasubramanian Shyam Castrol head of brands ( cars , bikes , trucks), Castrol
  • Edward Bell
    Edward Bell Edward General Manager Brand, Insights & Marketing Communications, Cathay Pacific
  • Juliana Chu
    Juliana Chu Juliana Vice President of Digital & Ecommerce, Asia Pacific, Shiseido
  • Rupen Desai
    Rupen Desai Rupen WFA Asia VP & Global CMO, Dole Asset Holdings
    Rupen is the Global CMO at Dole, a company that believes everyone should have equal access to good nutrition, delivered in a positive and sustainable manner.
    He co-founded TS/28 to partner organizations thrive in the conscience economy; is a member of the global creative council at Bayer and a former board member at Female Founders, a not-for-profit dedicated to the pursuit of gender equality in entrepreneurship and leadership.
    Prior to Dole, he was Edelman’s Vice-Chairman across Asia Pacific, Middle East and Africa. During this time, he also led Edelman’s Women’s leadership network. He began his career with Mullen Lowe, where he spent two decades, leading the Asia-Pacific region for the last six.
    He is a strong advocate of the responsibility purposeful business and creativity have, towards the interdependence between people, planet and prosperity.
  • Juan Hoyos
    Juan Hoyos Juan Global Marketing, Division General Manager - Brand Execution and Engagement, Nissan
  • Josephine Tan
    Josephine Tan Josephine Global Technology - Solutions Readiness Director, Digital/Mobile , McDonald's
  • Amanda Woo
    Amanda Woo Amanda Chief Executive Officer, AirAsia Super App

Meetings & Commitment

Meetings will be held approximately once per quarter via web conference. This will be a 90-minute session that will provide Board Members with updates on global initiatives and policy updates, discuss upcoming regional meetings as well as identify priorities and areas of focus for the group.  

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