Knowledge Spotlight: 2024 Production Trends in Asia Pacific
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Focus of this session: Production models and ways-of-working
Production has undergone significant changes as a result of new working models and technology. Understand how regional nuance and structures influence production models in APAC, and receive best practice in driving effectiveness and efficiency across the production process.
This module will provide:
- An overview of key productions trends across APAC
- Trends in production models, including decoupling
- The role of new tech, such as Generative AI, in the content production supply chain
- The roles of marketing teams and agencies in the production process
- Key watch outs and best practice
Who this module is aimed at: Marketing, Brand and Procurement Leads
Duration: 60 minutes, including Q&A.
Presenter: Rajiv Jayaraj, Principal Consultant, R3, Singapore
WFA members can view the recording and download the presentation deck below:
Click here to learn what the Knowledge Spotlight series is.
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