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I subscribeProving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…
Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…
Overview of Marketing Capability Forum held remotely on 21st March 2024.
WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
WFA webinar on in-house agency trends and challenges
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…
This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.