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I subscribeNo new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
WFA webinar on in-house agency trends and challenges
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…
This new WFA member benchmark dispels the myths on capability investment.
Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…
Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…
Overview of Capability Forum held remotely on 12th October 2023.
Are we seeing genuine innovation or just greater efficiency?
For senior marketers that lead or are involved in the capability building of their marketing teams.
Open to all GARM members
Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to all GARM members
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.