CMO Forum APAC meeting overview (September 2024)

WFA's CMO Forum Asia Pacific brings together global and regional marketing leaders based in the region to discuss how to best navigate the fast-changing marketing landscape in Asia Pacific.

 50 senior marketers from some of the biggest brands in Asia-Pacific gathered in Singapore to debate the challenges facing both the art and science of the marketing profession.

 As one CMO member shared at the start of the session: “Marketing is the window to the world for the organisation, reaching more people than any other part of the business. Yet, if we need a meeting to discuss why marketing matters, does this suggest something is fundamentally wrong?”

 The day began with two panels featuring C-suite executives and agency leaders, exploring both the value of marketing and the complexities of today’s landscape. These discussions set the stage for leadership roundtables led by members of WFA’s Asia Advisory Board.

 Many thanks to WFA’s Asia Advisory Board for playing a key role in shaping the day's agenda and facilitating the discussions throughout the meeting.

 For further details please contact Laura Forcetti (l.forcetti@wfanet.org) and to access the meeting overview and presentation shared by WFA, please download using the links below.