Marketing Capability Forum meeting overview (October 2024)

WFA's Marketing Capability Forum brings together global and regional marketers that lead or are involved in the capability building of their marketing teams. 26 senior marketers from some of the biggest global brands gathered in London to discuss how to upskill the marketer of the future.

 As one member shared at the end of the session: “Millions of thanks for gathering such a community. I find this event the most valuable in the industry. The practicality and realism of the cases are amazing. Great speakers and very rich networking. Brilliant!”

 Many thanks to WFA’s Marketing Capability Forum chair Becky Verano (Reckitt) for playing a key role in shaping the day's agenda and facilitating the discussions throughout the meeting.

 For further details please contact Julia Kraft (j.kraft@wfanet.org) and to access the meeting overview and presentation shared by WFA, please download using the links below.