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Marketing structureAIMarketing capabilitiesStrategic thinking is the biggest skills gap for marketing, WFA research
Read more about "Strategic thinking is the biggest skills gap for marketing, WFA research"World’s biggest companies say there’s an acute shortage of people who can deliver judgement, prioritisation and insight development. Brands need to upskill existing staff rather than trying to hire their way out of the problem
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Marketing structureMarketing capabilitiesL’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum
Read more about "L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum"WFA's Marketing Capability Forum brings together senior marketers looking to build and evolve high-performing marketing teams.
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Marketing strategyMarketing capabilitiesMarketing strategyMarketing Capability Forum overview (June 2025)
Read more about "Marketing Capability Forum overview (June 2025)"Overview of WFA’s Marketing Capability Forum held on 26 June 2025
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Marketing capabilitiesUnilever leader becomes Co-Chair of WFA’s Marketing Capability Forum
Read more about "Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum"Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help drive capability excellence across WFA’s global membership in the new role. He will help guide the Forum as it continues to support global brands in building high-performing, future-fit marketing organisations.
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Marketing structureMarketing capabilitiesMarketing organisationRethinking capability team structures
Read more about "Rethinking capability team structures"Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services Manager at WFA, explains the strengths and weaknesses of some of the most common models.
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Marketing capabilitiesMarketing Capability Forum Meeting Overview, NYC (April 2025)
Read more about "Marketing Capability Forum Meeting Overview, NYC (April 2025)"Overview of the Marketing Capability forum held in New York City on 24th April 2025
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technologyKnowledge Spotlight: Growing a Global Brand in Local Soil
Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: AI and the Future of Search
Read more about "Knowledge Spotlight: AI and the Future of Search"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Influencer marketingMarketing capabilitiesMarketing operations
Spotlight: More effective B2B influencer marketing
Read more about "Spotlight: More effective B2B influencer marketing"From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.
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Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Search Engine Optimisation (SEO) 101
Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Advertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Trends in the APAC New Business Landscape
Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing capabilities
Benchmark: Marketing academy development and management
Read more about "Benchmark: Marketing academy development and management"WFA member benchmark on best practices for developing and maintaining a marketing academy
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Marketing strategyMarketing capabilitiesMarketing strategyMarketing Capability Forum Meeting Overview (October 2024)
Read more about "Marketing Capability Forum Meeting Overview (October 2024)"Overview of the WFA Marketing Capability Forum held in person in London
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Brand purposeBrand reputationCreativityCannes LionsCMO ForumDigital media transformationMarketing capabilitiesIs it time for a marketing makeover?
Read more about "Is it time for a marketing makeover?"WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession faces.
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Brand purposeBrand reputationGlobal Marketer of the YearMarketing capabilitiesRaja Rajamannar on the qualities required of the modern-day CMO
Read more about "Raja Rajamannar on the qualities required of the modern-day CMO"As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what it takes to excel in today’s ever-evolving marketing world.
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Brand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementCMO ForumMarketing capabilitiesMarketing procurement
Knowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing capabilities
Benchmark: Sustainability Capability
Read more about "Benchmark: Sustainability Capability"WFA member benchmark on industry best practices for building capability specifically around sustainability topics.
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Marketing capabilitiesMarketing operations
Knowledge Spotlight: Effective pitch
Read more about "Knowledge Spotlight: Effective pitch"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Global Marketer of the YearMarketing capabilitiesThe new marketer skillset
Read more about "The new marketer skillset"What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for their recommendations on where brand leaders should focus.
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CreativityMarketing capabilitiesMarketing operationsSpotlight: The Timeless Importance of the Show
Read more about "Spotlight: The Timeless Importance of the Show"Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.
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Marketing technologyCMO ForumMarketing capabilitiesMarketing technology
Benchmark: Social Media Marketing Tools
Read more about "Benchmark: Social Media Marketing Tools"WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening
