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5 December 2024 at 14:01

Brand purposeBrand reputationGlobal Marketer of the YearMarketing capabilities

Raja Rajamannar on the qualities required of the modern-day CMO

The Drum

As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what it takes to excel in today’s ever-evolving marketing world.

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