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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)
    Marketing strategyMarketing strategy

    Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)

    Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career Management”

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  2.    Sourcing Forum Meeting Overview (June 2025)
    Agency management

    Sourcing Forum Meeting Overview (June 2025)

    This member-only forum explored how the tone set during the pitch process can determine the future relationship with agencies. 

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  3.    Celebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)
    Creativity

    Celebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)

    Overview of the event held at Google in Singapore on the 19th of June.

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  4.    CMO Forum Meeting Overview, Cannes (June 2025)
    CMO

    CMO Forum Meeting Overview, Cannes (June 2025)

    Overview of the WFA CMO Forum held in Cannes in June 2025

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  5.    Insight Forum Meeting Overview (June 2025)

    Insight Forum Meeting Overview (June 2025)

    Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career Management”

    Read more about "Insight Forum Meeting Overview (June 2025)"
  6.    PAG Meeting Overview (May 2025)
    Advertising & policyDigital policy

    PAG Meeting Overview (May 2025)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.

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  7.    Sourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)
    Forum Connect

    Sourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)

    Overview of the Sourcing Forum meeting held in Singapore on May 14th, as part of WFA Forum Connect.

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  8.    In-House Forum Meeting Overview (May 2025)
    In-housing

    In-House Forum Meeting Overview (May 2025)

    Overview of WFA’s In-House Forum held on 8 May 2025

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  9.    CMO Forum Meeting Overview, Forum Connect Singapore (May 2025)
    Forum Connect

    CMO Forum Meeting Overview, Forum Connect Singapore (May 2025)

    Overview of the CMO Forum meeting held in Singapore on May 15th, as part of WFA Forum Connect.

     

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  10.    Marketing Capability Forum Meeting Overview, NYC (April 2025)
    Marketing capabilities

    Marketing Capability Forum Meeting Overview, NYC (April 2025)

    Overview of the Marketing Capability forum held in New York City on 24th April 2025

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  11.    Insight Forum Meeting Overview, Global Marketer Week (March 2025)

    Insight Forum Meeting Overview, Global Marketer Week (March 2025)

    Overview of the WFA Insight Forum meeting, held in Brussels as part of Global Marketer Week

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  12.    WFA at Grab, Meeting Overview (April 2025)
    AI

    WFA at Grab, Meeting Overview (April 2025)

    Overview of the event held at Grab HQ in Singapore on the 24th of April.

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  13.    Sourcing Forum Meeting Overview (April 2025)
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview (April 2025)

    Overview of the Sourcing Forum meeting held remotely on the 2nd April 2025

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  14.    Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)
    Marketing strategyMarketing strategy

    Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)

    Overview of the WFA Sourcing Forum meeting, held in Brussels as part of Global Marketer Week

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  15.    In-House Forum Meeting Overview (March 2025)
    Agency management

    In-House Forum Meeting Overview (March 2025)

    Overview of the In-House forum held remotely on 27th March 2025

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  16.    Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)
    Advertising & policyGlobal Marketer Week

    Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)

    An overview of the Policy Forum held in Brussels on 19 March 2025

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  17.    RAC Programme Meeting Overview (February 2025)
    Advertising & policy

    RAC Programme Meeting Overview (February 2025)

    An overview of the Responsible Advertising and Children (RAC) programme meeting held online on 26 February 2025.

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  18.    Sourcing Forum Meeting Overview (February 2025)
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview (February 2025)

    Overview of the WFA Sourcing Forum meeting, held remotely on 26th February 2025. 

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  19.    CMO Forum Meeting Overview (March 2025)
    Marketing strategyCMOMarketing strategy

    CMO Forum Meeting Overview (March 2025)

    Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.

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  20.    In-House Forum Meeting Overview (Jan 2025)
    Agency managementMarketing structure

    In-House Forum Meeting Overview (Jan 2025)

    Overview of the In-House forum held remotely on 23rd January 2025

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  21.    Marketing Capability Meeting Overview (Feb 2025)
    Marketing strategyMarketing strategy

    Marketing Capability Meeting Overview (Feb 2025)

    Overview of the Marketing Capability forum held remotely on 11th February 2025

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