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Marketing strategyMarketing capabilitiesMarketing strategyMarketing Capability Forum overview (June 2025)
Read more about "Marketing Capability Forum overview (June 2025)"Overview of WFA’s Marketing Capability Forum held on 26 June 2025
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Marketing structureMarketing capabilitiesMarketing organisationRethinking capability team structures
Read more about "Rethinking capability team structures"Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services Manager at WFA, explains the strengths and weaknesses of some of the most common models.
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What’s holding back brilliant ideas?
Read more about "What’s holding back brilliant ideas?"The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft, Associate Director, Global Marketing Services sheds light on key opportunities for change.
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Global Marketer WeekCMO ForumGlobal Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
Read more about "Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties"As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.
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Marketing Capability Meeting Overview (Feb 2025)
Read more about "Marketing Capability Meeting Overview (Feb 2025)"Overview of the Marketing Capability forum held remotely on 11th February 2025
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Marketing capabilities
Benchmark: Marketing academy development and management
Read more about "Benchmark: Marketing academy development and management"WFA member benchmark on best practices for developing and maintaining a marketing academy
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Marketing capabilitiesMarketing Capability Forum Meeting Overview (October 2024)
Read more about "Marketing Capability Forum Meeting Overview (October 2024)"Overview of the WFA Marketing Capability Forum held in person in London
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CreativityAICMO ForumCMO Forum Meeting Overview, London (October 2024)
Read more about "CMO Forum Meeting Overview, London (October 2024)"Overview of the WFA CMO Forum held in person in London
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Marketing capabilities
Benchmark: Sustainability Capability
Read more about "Benchmark: Sustainability Capability"WFA member benchmark on industry best practices for building capability specifically around sustainability topics.
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AIMarketing capabilities
Benchmark: Generative AI Upskilling
Read more about "Benchmark: Generative AI Upskilling"WFA benchmark on upskilling marketing teams on the topic of generative AI
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Marketing effectivenessMarketing capabilitiesMarketing Capability Forum Meeting Overview (March 2024)
Read more about "Marketing Capability Forum Meeting Overview (March 2024)"Overview of Marketing Capability Forum held remotely on 21st March 2024.
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Marketing effectivenessMarketing capabilitiesMeasuring Marketing Capability Impact
Read more about "Measuring Marketing Capability Impact"WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
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Marketing capabilitiesBenchmark: Marketing Capability Investment
Read more about "Benchmark: Marketing Capability Investment"This new WFA member benchmark dispels the myths on capability investment.
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Marketing capabilitiesCapability Forum Meeting Overview (October 2023)
Read more about "Capability Forum Meeting Overview (October 2023)"Overview of Capability Forum held remotely on 12th October 2023.
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Marketing capabilitiesBenchmark: Recommended Capability Vendors
Read more about "Benchmark: Recommended Capability Vendors"WFA benchmark containing member-recommended capability training vendors .
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CMO ForumMarketing operationsCapability Forum Overview (April 2023)
Read more about "Capability Forum Overview (April 2023)"Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.
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Marketing capabilitiesBenchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
Read more about "Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments"WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
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Marketing capabilitiesBenchmark: Recommended tools for in-house agency operations
Read more about "Benchmark: Recommended tools for in-house agency operations"WFA member benchmark on recommended tools/systems/apps to support in-house agency operations.
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CMO ForumMarketing operationsMarketing organisationSpotlight: Go faster with less
Read more about "Spotlight: Go faster with less"Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.
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CMO ForumMarketing capabilitiesMarketing organisation
Benchmark: Recommended online training platforms (digital marketing skills)
Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"WFA member benchmark on recommended online training platforms that help develop digital marketing skills
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CMO ForumMarketing capabilitiesThe First 100 Days of a Marketing Capability Leader
Read more about "The First 100 Days of a Marketing Capability Leader"Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability leader, what should you do first?
